Page 37 - How We Find $50k or More In Any Business in 50 Minutes - Better Way Coaching
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has the option of reducing the price back to $156,500. They could even
maintain their original price of $150,000 and lower their profit margin on
each home sold.
This would allow them to possibly double their normal sales volume and
practically double their overall profits every year. After all, they're still making
around a 30% profit at $150,000. A home remodeler could use this same type
of positioning for every remodeling job they bid on. Are you starting to see
the potential here? Here’s the marketing campaign that was developed for
this builder.
But consider this fact. In the case of the builder, the home security and
entertainment system weren’t something they normally dealt with. It wasn’t
a product they typically carried.
They simply discovered that this was something their prospects wanted to
have included in the homes they were purchasing, so the builder went out
and created an affiliate relationship with the home electronics provider and
wound up doubling their sales and profits.
You just need to sit down and create a list of all the potential products and
services you could bundle for YOUR business. This strategy can add
substantial revenue for YOUR business. For the purposes of staying
conservative in our estimates, let’s do this. Bundling can easily increase any
businesses revenue by 25% to 40%. Could we conservatively say that you
could easily expect to see a minor 10% revenue increase in your first year of
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