Page 49 - Valor Hospitality Partners - Casa Anfa Project
P. 49

SALES & MARKETING SERVICES





         •     Market Research

                 • Identify, visit and analyze hotel competitive set

                 • Review/analyze trend reports for market and comp set
                 • Identify opportunities and threats in the market

         •    Sales & Marketing Plan

                 •   Hotel/market specific pre-opening sales & marketing plan with KPI’s

                 •   Covers all aspects of pre-opening needs as well as post-opening

                 •   Includes S.W.O.T, comp set comparison, S.M.A.R.T action plans

                 •   Detailed sales, marketing, social media and advertising plans

                 •   Vanity website development (brand dependent) and hotel collateral (digital and print)
                 •   PR plan

                 •   Architectural and lifestyle photography plan based on needs

                 •   Staffing guidelines and talent acquisition

                 •   Positioning and market segmentation development/strategies

                 •   Community involvement and guest service initiatives

         •    Pre-Opening/Operating Sales & Market Budget

                 •   Develop comprehensive pre-opening budget that ensures a successful hotel launch
                 •   Based on unique property/market needs and Valor best practices

                 •   Leverage Valor Hospitality economies of scale where available
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