Page 19 - GIADA-April2017

MARKETING

4 Steps to Elevating Your Dealership’s

Online Reputation

BY MARK LANGE, DIGITAL DEALER, CHIEF MARKETING OFFICER AT REPUTATION.COM
How critical are online reviews to your But a solid strategy for improving your Next, monitoring and responding to on-
business? Maybe more critical than you online reputation has many components. line reviews promptly demonstrates your
think. About 91 percent of auto shoppers First, you have to ensure information commitment to customers, and enables
read online reviews before deciding which about your business and locations is con- you to fix any issues quickly. You can build
dealerships to shop. And research shows a sistent and accurate across general and customer advocacy by engaging with cus-
few dozen reviews can increase the num- automotive business listing sites. After all, tomers and leveraging feedback to drive
ber of clicks generated by a Google search that’s how car buyers find you. continuous improvements in how you
three-fold. operate your dealership. Sharing positive
Another important step is to increase the customer feedback via social channels and
Google and Facebook are increasingly volume of positive reviews about your your website is a final essential step.
becoming the go-to resources for infor- dealership to offset any existing negative
mation about auto dealers, and your repu- ones and ensure your reputation matches Managing your online reputation is a tall
tation is displayed prominently on the re- your true level of customer satisfaction. order, but one you have to grapple with.
sults pages of any search, whether you ask The most powerful way to get more pos- Fortunately, there are proven tools that
for it or not. That’s why you have to man- itive reviews is simply to ask for them, but can help you tackle the task. n
age your online reputation — it’s essential how you ask for them will make a major
for boosting your visibility and shaping difference.
how consumers perceive your brand.

If you are in the:

* Process of selling accounts...

* Planning on selling accounts...
* Thinking about selling accounts...

* Considering a payment stream advance...

WE NEED TO TALK.

We offer the most competitive and flexible pricing plans in BHPH financing.

Our Bulk Purchase and Strip Purchase Programs will turn your receivables into cash today.
Combine a Strip Purchase with a Bulk Purchase for maximum cash flow strategy.
Eliminate the burden of taking payments, having cash in the office and making collection calls.

More United Acceptance, Inc. More
Info Our 26th year helping Georgia BHPH dealers. Info

Call today for a risk free quote www.uaidirect.com

877.281.2360 Se Habla Expanol

GIADA Independent Auto Dealer APRIL 2017 | 17