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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
                                  INDEPENDENT
                auto dealer













                                                       APRIL 2017

           2  |   Take Part in the Industry    16  |   Two Perspectives on Sourcing     40  |   The CARLAWYER ©
           3  |   GIADA Convention & Trade Expo      Auction Vehicles               42  |   Auction Directory
           4  |   Ways to Fight Curbstoning    17  |   4 Steps to Elevating Your     44  |   GWC Warranty Introduces
           5  |   Calendar of Events                 Dealership’s Online Reputation       Free Compliance Training For
           6  |   February Wholesale Prices Remain     18  |   Rome Police Issues Warning on   WealthBuilder and Elite Dealers
                on Stable Path                       Curbstoning                    46  |   Remote Deliveries: Proceed With
           7  |   Spireon Enhances Recovery Link     20  |   Service Provider Directory   Caution
                Feature in Goldstar GPS Solution    29  |   Turning Trash into treasure    52  |   CFPB Fines Experian $3 Million for
           8  |   VR, Other Tech Perks may Become     31  |   Successful Dealers Avoid Problems,   Deceiving Consumers in Marketing
                Crucial to Online Car-Buying         Plan For Success                     Credit Scores
          10  |   3 Ways Luxury Dealers Can Sell     32  |   5 Lessons in Life from an Auto     55  |   The Rising Cost of Noncompliance
                Slow-Moving Inventory                Dealership Owner               56  |   The Changing World of Buy Here,
          12  |   Dealers and Manufacturers Are     37  |   Buy Here Pay Here: Where Do We   Pay Here Conference
                Wary: Will Trump Impose Tariff?      Go From Here?                  58  |   New & Renewed Members
                                               38  |   Southeastern Auto Auction's 6th     60  |   Meet the GIADA Staff
                                                     Annual Invitational


                                                                      SLATE OF OFFICERS

                                             Chairman of the Board                Sr. Vice President-at-Large
                                             Billy Graham • Graham Auto Sales, Inc.  Joe Addison • Joe Addison Motors, Inc.
                                             Loganville, GA • 770-554-0300        Savannah, GA • 912-234-5306

                                             President                            Sr. Vice President-at-Large
                                             Jennifer Knights • M&M Motors        Dennis Pope • Peoples Financial Hiram
                                             Hinesville, GA • 912-877-7462        Hiram, GA • 770-948-6110
                  The magazine of the
             GEORGIA INDEPENDENT             President Elect                      First Vice President-at-Large
                  AUTOMOBILE                 Bart Barton • Barton Used Cars       Guy Padgett • Sterling Credit
             DEALERS ASSOCIATION             Newnan, GA • 770-527-5804            Aiken, SC • 706-830-3045

               WWW.GIADA.ORG                 First Vice President
              6903-A Oak Ridge Commerce Way  Lee Cavender • Cavender Auto Sales   Second Vice President-at-Large
                  Austell, Georgia 30168     Gainesville, GA • 770–297-8700       Troy McCalla • Spireon, Inc.
              T | 800-472-8101 or 770-745-9650                                    Atlanta, GA • 678-362-2161
                    F | 770-745-9655         Second Vice President
                                             David Mosley • Cherokee Auto Group   Third Vice President at Large
              EXECUTIVE DIRECTOR | EDITOR    Canton, GA • 770-345-0282            Jason Reaves – Waynes Reaves Software
                     Paul R. John                                                 Macon, GA – 478-474-8779
         MAGAZINE AD SALES & VENDOR RELATIONS  Third Vice President
           Keely Burdge & Kristin Reilly | 770-745-9650  David Johnson • Cherokee Auto Group  Fourth Vice President-at-Large
            PRODUCTION EDITOR | COPY WRITING  Canton, GA • 770-345-0282           Mark Brunn – ADESA Atlanta
         Professional Mojo | info@professionalmojo.com                            Fairburn, GA – 770-357-2277
                  DEALER SERVICES            Treasurer
        Amy Bennett, Director of Education & Membership  Wayne Daniel - Car Loan Direct LLC  Auxiliary Officers
                                             Cartersville, GA  - 770-627-2693        President, Philip Knights
            For more information about the GIADA,                                    Vice-President, Renae Barton
          topics addressed in this issue, or for additional    Secretary             Treasurer, Wendy Brunn
          copies please contact GIADA, (800) 472-8101.  Hudson Biondo- MasterCars Auto Sales     Secretary, Lisa Johnson
                    Copyright 2017           Doraville, GA – 770-450-5000

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