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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer
JANUARY 2018
2 | It's Showtime! 14 | Don’t Get Sued—Stop Sexual 46 | How Audience Intelligence Brings
2 | Advertiser Index Harassment in Your Dealership Mind Blowing Marketing to Every
4 | Happy New Year! Now Dealer’s Home Page
4 | Calendar of Events 18 | Service Provider Directory 48 | Selling an Unsellable Car? Here’s
8 | 3 Ways to Work Around and 32 | To Catch a Thief: Detect Fraud With How
Through the Used Vehicle Donut the Red Flags Rule and OFAC 49 | 3 Must-Dos To Combat Dealer
Hole 35 | New Rule for Sales to Military Margin Declines
9 | GIADA's Coupon App is Here! Servicemembers 50 | Auction Directory
10 | How to Leverage Geofencing to 36 | The CARLAWYER © 54 | New & Renewed Members
Boost Conquest Sales 40 | Auto Dealership F&I Trends to 56 | 2018 Scholarship Application
12 | Old-Fashioned Salesmanship Watch in 2018 59 | Code of Ethics
Keeps You From Singing the 44 | COMMENTARY: 5 Answers to 60 | Meet the GIADA Staff
Slow-Mover Blues important questions about recon,
used-car profits
SLATE OF OFFICERS
Chairman of the Board Sr. Vice President-at-Large
® Jennifer Knights • M&M Motors Joe Addison • Joe Addison Motors, Inc.
Hinesville, GA • 912-877-7462 Savannah, GA • 912-234-5306
President Sr. Vice President-at-Large
Bart Barton • Barton Used Cars
The magazine of the Newnan, GA • 770-527-5804 Dennis Pope • Peoples Financial Hiram
GEORGIA INDEPENDENT Hiram, GA • 770-948-6110
AUTOMOBILE President Elect First Vice President-at-Large
DEALERS ASSOCIATION Lee Cavender • Cavender Auto Sales Troy McCalla • Spireon, Inc.
WWW.GIADA.ORG Gainesville, GA • 770-297-8700 Atlanta, GA • 678-362-2161
6903-A Oak Ridge Commerce Way First Vice President
Austell, Georgia 30168 David Mosley • Cherokee Auto Group Second Vice President-at-Large
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Jason Reaves • Waynes Reaves Software
F | 770-745-9655 Macon, GA • 478-474-8779
Second Vice President
CEO | EDITOR David Johnson • Cherokee Auto Group Third Vice President at Large
Paul R. John Canton, GA • 770-345-0282 Mark Brunn • ADESA Atlanta
MAGAZINE AD SALES & VENDOR RELATIONS Fairburn, GA • 770-357-2277
Aileen Kronke & Kristin Reilly | 770-745-9650 Third Vice President
PRODUCTION EDITOR | COPY WRITING Wayne Daniel • Car Loan Direct LLC Fourth Vice President-at-Large
Professional Mojo | info@professionalmojo.com Cartersville, GA • 770-627-2693 Donnie Bazemore • Southeastern Auto
DEALER SERVICES Auction of Savannah
Amy Bennett, Director of Education & Membership Treasurer Savannah, GA • 912-965-9901
Hudson Biondo • MasterCars Auto Sales
For more information about the GIADA, Doraville, GA • 770-450-5000 Auxiliary Officers
topics addressed in this issue, or for additional Auxiliary President, Renae Barton
copies please contact GIADA, (800) 472-8101. Secretary Auxiliary Vice-President, Sharon Padgett
Copyright 2018 Jack Carter • Turn & Burn Motors Auxiliary Treasurer, Lisa Johnson
Conyers, GA • 678-562-1793 Auxiliary Secretary, Jill Mosley
GIADA Independent Auto Dealer JANUARY 2018 | 1
