Page 4 - GIADA-Jan-2018-Final

ON THE MARK

MAXIMIZE YOUR
ADVERTISING
It's Showtime! EXPOSURE!

GIADA also offers options for
Happy 2018, GIADA members and all associated with the auto
industry. On behalf of myself and my family, I hope the holiday advertising on our website and
season was joyful and safe. As I look at the new year ahead, a in our digital publications!
sense of excitement and optimism comes into place. _________________

The U.S. economy is pushing ahead, all signs seem to indicate ADVERTISER INDEX
more jobs, higher incomes and general consumer confidence
pushing upward. The U.S. annual rate of vehicle sales is
expected to stay above 16 million, and most vehicle finance 11 A.R.A. GPS Systems
sources are showing stability in their respective field of
expertise. In general a dealership with a good business plan, 17 Ace Motor Acceptance
reasonable working capital, and ethical management making 5 ADESA Atlanta
good business decisions should have a good year in the making.
GIADA PRESIDENT 34 Carolina Auto Auction
Bart Barton Let’s look at business at hand. First, this is a Continuing 14 Charleston Auto Auction
Barton Used Cars Education (CE) year. Mandatory CE to comply with Georgia used
vehicle dealers requirement must be completed. There are still a 38 Counselor Library
few live training classes available until March 19, 2018 or complete 15 Dealership Capital Partners
training with GIADA OnDemand, our online training. No getting around it, just do it!
16 Frazer Computing, Inc.
Secondly, ETR is at hand. Electronic Title Registration is without a doubt the easiest way to
process titles right from your own office. Anytime a big change occurs it causes concern and 43 GIADA Legal Resources
doubt. Let me tell you, I was there also. 37 GIADA Store

A couple of weeks ago, myself and our F&I person attended the ETR class offered by GIADA. IBC Manheim
The class took no time and showed us how to work through a deal and process a title. We also BC NextGear Capital
learned how to order a hand tag for the customer. It really adds only a couple of easy steps to
the TOPS process you are already familiar with, to finalize the deal and finish. 47 NIADA CPO Program

Georgia is one of the last states to go ETR. Sign up with whoever you choose, just remember 39 Oakwood’s Arrow Auto
the largest state used dealer association is here for you every step of the way. Auction

Lastly, we have had a defined tax season, which over the past couple of years has become 31 Peoples Financial
diluted and prolonged. No fault of ours, it just is what it is. That doesn’t mean we need less
preparation, it may actually require more preparation. 45 Rawls Auto Auction
30 Reeves Insurance Associates, Inc.
Inventory is and will always be the number one factor, and with that we must be more aware
of problem vehicles, especially flood damage. Use every available source to avoid these 3 Ron E. Widener
vehicles- including your nose!
13 Southeastern Auto Auction
Make sure your inventory is front line ready, walk the entire lot daily, make sure every vehicle 7 Stockwave
has the proper federal As-Is filled out and displayed. Use proper due diligence, history
reports, GRATIS and recall information. Make sure your company has a defined test drive 41 TitleTec an AutoPoint Company
policy, including length of time allowed, whether they can ride with an employee of not, copy IFC Wayne Reaves
of driver’s license, insurance card if possible, and privacy statement.
You might want to consider a set demo route, so if the vehicle is overdue returning you know
where to start looking. And always use good judgment before letting a vehicle off your lot!
In closing, I am still pursuing the membership goal of 3,000, and it’s within reach. Please
encourage fellow dealers and all automotive related vendors to become members. We must
involve to solve and we are doing that.

Have a great January!

2 | GIADA Independent Auto Dealer JANUARY 2018