Page 10 - MIADA-Q1 2022

Firms Partner

5 Ways to Fill Open Positions Faster for Dealer Fraud

By Christina Wofford, Senior Vice President of Marketing & Protection
Communications, Digital Air Strike

Many dealerships already had a problem Use Social Ads to Promote By Used Car News
recruiting and keeping quality employees, Competitive Positions. Advertise
but the COVID-19 pandemic has only 3your open positions to active job The company 700Credit LLC, a provider
exacerbated the issue. seekers on social media and get creative of credit reports and compliance solutions,
with targeting. Use geo-targeting to reach along with eLEND Solutions, an automotive
The “Great Resignation” also resulted in candidates based on demographics, FinTech company, announced an alliance
4.4 million people quitting their jobs in interests, and online behaviors. Include that integrates eLEND’s ID Drive, an
September alone, according to the U.S. Labor location targeting to promote your open advanced data capture and driver license
Department. Remote employment has positions to your competitors’ rock star authentication solution.
grown exponentially, while candidates for employees and reach younger workers
customer-facing jobs have only decreased. graduating from college or a trade The integration is designed to help
auto dealers protect their business and
school. Find an outstanding creative and reputation from the serious and growing
Competition for qualified candidates is marketing team to design an enticing ad threat of identity and financial fraud and
fierce, while recruiting has become even and write eye-catching copy to ensure classify their showroom traffic by looking
more of an online affair. Here are five ways your ads attract more candidates. at their FICO score.
to use technology to fill open positions
faster: Utilize an AI Chatbot on Your “The challenges of identity fraud have only
Website. Visitors to your website grown,” said Ken Hill, managing director,
Post Jobs on Your Google Business 4may also be looking for a job. Feature 700Credit. “Our alliance with eLEND
Profile (formerly known as Google your open positions prominently and in means that now our dealer customers,
1 y Business). The average person an interactive way by including them in with the swipe of a driver’s license, can
M
searches on Google 3-4 times a day. your website chat with links to your open authenticate that license, pre-screen the
Since Google owns more than 90% of the positions and an explanation of all your customer, and perform a Red Flag ID
worldwide search market, your dealership great benefits. Make sure your chatbot is Verification including Synthetic Fraud.
is missing out if you’re not promoting your also linking to your current positions and The combination of document and data
open positions on your Google Business benefits. With AI, your chatbot can ask/ verification between 700Credit and
Profile, which shows up on the first page of answer qualifying questions and do some eLEND’s products offers auto dealers
Google when consumers and job seekers of the heavy lifting so your team can step powerful protection, while also enabling
search for you. This is a great place to promote in to reach out to serious contenders only. rapid digital data capture and export.”
your open positions, great benefits, and even
testimonials from happy employees. Protect and Promote Your The addition of ID Drive means that
Reputation as an Employer. 700Credit dealer customers can rapidly
Start Social Recruiting on Social 5More than 70% of job seekers read confirm identity and pre-screen their
Media. More than 55 million reviews about companies, and 33% of showroom clients through the ID Drive
2companies are listed on LinkedIn, candidates have rejected an offer because scanner at the beginning of the sales
process. This shields them against
with 14 million open jobs posted. Almost of bad reviews. Make sure your reputation fraud while providing visibility into the
2 billion users visit Facebook daily. Make correctly reflects your dealership. customer’s buying power upfront so they
sure your jobs are posted across social Monitor and manage sites like Glassdoor, can provide customers with an accurate
media – – including on Facebook’s feature 38 million employer reviews, and 50 payment quote at the top of the sales
just for recruiting, Facebook Jobs. Go a million monthly site visitors. Respond funnel.
step further and don’t just post your open to all reviews and use your responses to
positions on social media but make sure good and bad reviews as an opportunity “Because ID Drive prequalifies upfront,
your feeds include posts that would make to explain and showcase the benefits of auto dealers can rapidly get the customer
someone WANT to work at your dealership. working at your dealership. into the right deal structure, accelerating
Highlight employees, your benefits, and the transition to, and through, F&I,
why someone will enjoy a career in the Take the work out of hiring by following which can reduce costly rehashes,” said
automotive industry. Encourage your these five easy steps. Expert marketing Pete MacInnis, CEO and founder of
employees to comment on and share the teams can get the job done right if your eLEND Solutions. “This creates important
posts to extend your reach and explain why dealership doesn’t have time to monitor efficiencies for dealerships and provides a
others want to work for you. and post jobs. n better customer experience.” n

10 | MIADA MISSISSIPPI DEALER Q1 2022