Page 25 - GIADA-August-2018-Final

EVENTS n

CALENDAR
3 Ways Smart Dealers

Prelicense Class
Thursday, August 30 Manage Inventory
Norcross PM Classes
5:45 PM – 10:00 PM Smarter sourcing, a streamlined workflow, and a more
efficient appraisal process are helping proactive dealers
Prelicense Class optimize inventory management.
Friday, September 7
Marietta AM Classes By Mo Zahabi, Senior Director of Product Consulting at VinSolutions
9:45 AM – 2:00 PM
In most dealerships, inventory management dealerships, and inventory management
Prelicense Class is a reactive process. A vehicle becomes systems are often a part of that problem.
available and someone decides whether it's Far too frequently, inventory management
Friday, September 10 a good choice for your lot. But margins are systems live on an island, completely
Marietta AM Classes shrinking and new-car sales are plateauing. disconnected from the CRM, among other
9:45 AM – 2:00 PM Today’s most successful dealers are leaving components.
reactive inventory management behind and
Prelicense Class taking a proactive approach. Software integration is critical. Without
it, staff are forced to reenter customer
Wednesday, September 19 By actively seeking out new inventory and appraisal information that has already been
Macon AM Classes streamlining the appraisal process for staff entered into another software platform,
9:45 AM – 2:00 PM and customers, proactive dealers create unnecessarily sucking up valuable time.
new efficiencies in sourcing. Let’s borrow
Prelicense Class three of their best habits. On top of that, data double entry
introduces the possibility for costly errors.
Thursday, September 27 1. SOURCE SMARTER. When a salesperson enters a customer into
Norcross PM Classes Too many dealers overlook their best source the system using his nickname, “Jim,” but a
5:45 PM – 10:00 PM of pre-owned inventory: their existing manager enters him using his legal name,
customers. “James,” you’re left with two records —
and duplicate follow-ups — for the same
Prelicense Class To best take advantage of existing customer person.
Friday, September 29 inventory, sales and service must be
Marietta AM Classes connected, and dealership software can 3. APPRAISE WITH CUSTOMERS IN
9:45 AM – 2:00 PM be a great facilitator. Your CRM, when MIND.
integrated with an inventory management Proactive dealers know that, when it
Prelicense Class solution, can provide real-time inbound comes to providing customers with a good
service appointment alerts. This enables experience, every step counts — including
Friday, October 12 dealers to make timely offers on customers’ appraisals. You must stay connected and
Marietta AM Classes vehicles. transparent with each customer during
9:45 AM – 2:00 PM appraisals, and technology can play a key
Connecting your CRM and inventory role in making that happen.
Prelicense Class management solution also helps inform
smarter selling decisions. You can tie active Mobile technology, in particular, can
Friday, October 15 leads in the CRM to individual vehicles enable a better appraisal experience for
Marietta AM Classes in your pricing screens. When it is time customers. With the mobile functionality
9:45 AM – 2:00 PM to reprice, you have a clear picture of the of some CRMs, salespeople can receive
customers you already know are interested push notifications on the status of
Prelicense Class in that vehicle. This eliminates the need for appraisals in real time. Equipping staff to
stay by their customer’s side throughout
staff to try to remember (or guess).
Wednesday, October 17 the process will improve the experience for
Macon AM Classes 2. STREAMLINE YOUR WORKFLOW. both parties. n
9:45 AM – 2:00 PM Data double entry is a big problem in many

GIADA Independent Auto Dealer AUGUST 2018 | 23