Page 3 - CIADA-Q32022

NEW EX CL USIVE

"PROFIT SHARING" CPO PROGRAM

FOR CIADA MEMBERS ONLY

The concept of “Certified Pre- Corp. and SWDS to customize a end, whether you sell 10 or 800
Owned” (CPO) has been around few different CPO programs. cars per month and maintain a
since the early 1990s. Originally, dealer-owned warranty company,
the phrase was intended to build These programs were designed with you are still able to not only support
consumer confidence in a vehicle’s four critical prerequisites in mind: the CIADA initiative, but may also
quality. It ultimately proved to be 1. It needed to be simple participate in it without disruption
a term that helped manufacturers 2. It needed to be fluid to your own company.
become profitable with respect to 3. It needed to be customized for
used car sales. any dealer We are excited to be partnering with
4. It needed to include the selling CIADA and its affiliated members.
Present day, the challenge to instill dealer in the underwriting profits Please take the time to schedule an
consumer confidence in pre-owned in-person or virtual meeting with
vehicles is still of significant concern. We are confident and pleased to any SWDS team member to learn
Used car retailers, in order to thrive, share that our new CPO programs about how you can take part in our
must distinguish themselves from adequately meet the above criteria. first-of-its-kind program.
franchise dealers not only in terms of
customer experience but also with Additionally, we realize that a Sincerely,
respect to customer perception. CPO program cannot contradict or Andy Samaras
With this in mind, CIADA partnered disrupt a dealer’s main reinsurance Divisional Vice President
with Century Automotive Service or participation programs. To that SWDS
Protection Plans

Good for your customers.

Good for you.

FOR CIADA MEMBERS ONLY

NEW CERTIFIED PRE-OWNED PROGRAM

Focusing on game-changing action
• Gain exclusive pricing
• Coverage available for vehicles up to 150k miles
CLICK TO • VSC - Coverage for up to 500k miles on odometer

CHECK IT
• Multiple term options
OUT NOW!

2 | FRONT LINE | CIADA.ORG Q3 2022