Page 83 - OVATION Magazine (Issue 1)

Skin Deep
Tattoo artist Maxime Buchi makes his mark at Hublot.
When Maxime Buchi puts needle to skin, it’s pure artistry. The London- based tattooist has the requi- site look—shaved head, inked from fingertip to fingertip and head to toe—but his precise methods are more akin to those of a staunch horologist than your average parlor artist. So it was no surprise when the Swiss watchmaker Hublot tapped the Lausanne-born Buchi to design its latest Big Bang timepiece.
It doesn’t hurt that Buchi has a cult status for his Sang Bleu studio (everyone from Kanye West to Adam Lambert hasgotteninkedthere).But
Hublot wasn’t just capitalizing on its partner’s street cred to sell watches:The 45-mm Big Bang Sang Bleu II is a legiti- mate work of art. Buchi creat- ed an entirely new bezel and time display for it, using the same architectural design that has made his tats so famous. Elongated diamond and
arrow motifs bring eye candy aplenty—but they’re matched with a complex interior, thanks to a self-winding HUB1240 Unico manufacture with 72 hours of power reserve.As with any good tattoo, you’ll want this Big Bang to be a perma- nent fixture on your wrist. hublot.com —m.c.
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