Page 84 - OVATION Magazine (Issue 1)

WHAT TO GET
Sneaks Preview
New celebrity sneaker collaborations are cashing in and selling out.
When Michael Jordan launched the Nike Air Jordan in 1985, it was arguably the world’s first high-profile sneaker collaboration—one that today nets the athlete a reported $100 million per year in royalties.These days, most of the celebrities attaching their names to sneakers weren’t even alive when the first Jordans hit Foot Locker, but that hasn’t stopped them from taking a page from the original collaborator’s playbook.
Brooklyn Nets point
guard Kyrie Irving has had multiple collaborations with Nike, but his latest is his most colorful and carefree yet: His Nike Kyrie x SpongeBob SquarePants Collection ($130) is dedicated to the pop- ular cartoon and comes with wild pops of color based on
the characters’ hues. Making a mint on the Air Jordan legacy, meanwhile, is Houston-born rapper Travis Scott, whose Travis Scott Air Jordan I Lows ($130) with a backward swoosh are already selling for up to four times their original retail price on the secondary market.
In the throwback market, Versace has launched a new homage to the (in)famous green dress Jennifer Lopez wore to the Grammy Awards in 2000.Though the limited- edition Chain Reaction platform sneaker ($1,075) isn’t quite a collaboration— Versace took the liberty to create this one all by itself—it’s yet another testament to the star power a pair of sneakers can have.And then there’s Adidas’s collaboration with the
Nike Kyrie x SpongeBob SquarePants Collection
Beastie Boys:The off-white, low-top Adidas Americana ($85) designed by frontmen Mike D and Ad-Rock is a straight-up reboot of the ’80s classic, with retro striping in gray cotton jersey and a
vegan canvas upper. Like any good collaboration, they’re already sold out, but you can still get them on resale website StockX for a cool $800. nike .com; versace.com; adidas.com
—m.c.
Travis Scott
Air Jordan I Lows
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Versace
Chain Reaction