Page 38 - A Seller’ Book ~ Revised 2020
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Global Marketing to ALL Buyers ~ Domestic & International

                                                    Agent’s Name | 512. 555. 5555 | agentsemail@kw.com | www.kwgps.com


                  A World of

               Opportunity                                                                                                Agent’s Name | 512. 555. 5555 | agentsemail@kw.com | www.kwgps.com


                                             • Many agents believe that real estate is
                                               strictly a local business. I have a different
                                               mindset. I believe that real estate is
                                               increasingly a global enterprise, and by
                                               ignoring international buyers, you risk   International Buyer
                                               passing up a world of opportunity.
                                             • In 2015, $104 billion of residential real   Statistics
                                               estate transactions were international,
                                               which is roughly 8 percent of the total
                                               market. And, the amount of home
                                               purchases that span the globe are growing.
                                             • My global network of connections allows
                                               me to strategically market your property to
                                               the largest audience possible. And, as a
                                               Keller Williams Global Property Specialist, I
                                               will ensure your listing will reach 100-
                                               plus countries.

                                                                                       From
                                                                                       April 2015
                                                                                       to March 2016,
                                                                                       foreign buyers
                                                                                       purchased
                  01                   02                   03                         214,885
                                                                                       residential properties                         The number of
                                                                                                                                      residential properties
                  I have the tools to   Your listing will be   Because Keller          totaling                                       bought by foreign
                  translate your listing   syndicated to more   Williams is now in more   $102.6         Paid a          Paid cash    buyers increased by
                                       than 80 international   than 24 countries, I have                 79%                          2.8%
                  into more than 22    portals including    access to a wide network   billion                           50%
                  languages            China’s Fang.com,    of associates around the   in volume.        higher average   of the time.  from this same time
                                                                                                         purchase price.
                                                                                                                                      last year.
                                       which hosts more than   world who can assist in
                                       3 million unique visitors   connecting your property
                                       per day.             with the right buyers            Source: NAR, 2016 Profile of International Activity in U.S. Residential Real Estate.



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