Page 5 - VAN WIG & ASSOCIATES LAKEWOOD EDGE NEWSLETTER ~ JULY 2020

new tech

GOING DIGITAL

IS A POWERFUL TOOL FOR SMALL BUSINESS TECHNOLOGY

BUSINESSES IN THE NEW NORMAL

f you own a small business, or along with a marketing approach to avoiding contact while buying is easier for small business owners who
frequently shop at one, you know boost your digital presence. better for health and safety for your need funds for their business.
I that COVID-19 has instantly Use your existing customer email/ employees and customers
changed everything. As brick-and- mailing list to let customers know With many businesses eager to ACCESS DATA TO DRIVE REAL
mortar shops have had to temporarily they’ll be able to find your business welcome customers back into stores, TIME BUSINESS DECISIONS
close to customers, the need to adapt online soon—even if you’re not yet their return also will bring new Partnering with Visa can help
has never been greater. ready to launch. Reminding loyal protocols and procedures. Offering provide businesses of any size with
customers of your business is key during contactless payment options in-store useful data and analytics to inform
For small businesses willing to this transition period, before their new means customers can tap and go, critical business decisions as you
reinvent themselves, going digital— shopping habits have solidified. avoiding the need for them to touch deal with the new influx of online
or ramping up your digital operation the checkout terminal. activity. Insights from that data can
if you already have one—can help STRENGTHEN YOUR DIGITAL Not only is tapping to pay a reliable help you assess purchase risks and
weather the storm. There are plenty TOOLKIT TO MEET CUSTOMERS solution, contactless transactions understand the wider marketplace
of tools available to help your business IN NEW WAYS are secured with dynamic EMV® as your business adapts to the “new
survive —and even thrive—through A study conducted by Visa in Chip security technology that has normal.”
the pandemic and beyond. 2018 found that less than half (46%) already shown to drastically reduce
“Helping small businesses find fast of U.S. small businesses had an online counterfeit fraud. PROTECT YOUR BUSINESS
paths to recovery as they navigate an presence of any kind. If your business Using an established leader in AND YOUR CUSTOMER
overnight move to digital commerce doesn’t yet have a website, or if you contactless transacting, like Visa, Due to the many disruptions
is a top priority at Visa,” says Jack don’t have an eCommerce platform, helps you and your customers have caused by the pandemic, there has
Forestell, Chief Product Officer, Visa. your first priority will be setting that a seamless experience. Visa works been a significant increase in disputes
“Using our network, partners and up. Using an eCommerce platform with partners worldwide to support between buyers and sellers. The need
products, we help sellers get online like Shopify can help you pivot to an secure transactions, with capabilities for transparency—plus protections
easily and maximize their digital online business quickly. that are constantly updated to help for both buyers and sellers—has
experience to reach more customers.” If your business does have a meet today’s challenges. never been more crucial. Through
Forestell details six insights about website, find out if your web hosting Verifi, Visa offers services to help
today’s current landscape including service has an eCommerce plugin you SEND MONEY DIGITALLY prevent and resolve disputes before
ways your business can pivot and can add. You could also research using INSTEAD OF USING CHECKS they become chargebacks.
master the strategies to move forward. an eCommerce plugin that connects Build your business and pay
to your point of sale (POS) system, if employees securely by partnering with Whether a business is new to online,
CONSUMERS ARE GOING you have one. an experienced financial network. experiencing an influx of customers
DIGITAL IN THIS REMOTE Other tasks on your to-do list may As circumstances quickly change, and/or rapidly revamping an online
WORLD, YOU SHOULD TOO involve figuring out how to manage employees and customers need and presence, our new normal is causing
Millions of new buyers are shopping your inventory and product pickup expect quick and secure access to businesses to pivot and prioritize
online, some for the first time, and and/or shipping. their money digitally. For example, digital. Visa can help businesses shift
many more are shopping for items Once you’re ready to launch Visa offers fast and secure money to an online-led selling strategy that
they never thought they would buy your online business, reach out to movement options. Through Visa works wherever you are in the world.
outside of their local businesses. To customers and make use of social Direct, companies can pay employees To help your small business adapt,
keep them shopping with you, your media to get the word out that you’re or gig workers quickly by moving visit Partner.Visa.com. n
business should provide a convenient, open for business. money to Visa debit cards in real
easy-to-use online shopping experience, Offer contactless payments— time. It can also make transactions © 2020 Brandpoint
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