Page 48 - Teaching Principles and Methods Student Textbook short

Be consistent with filters and colors

The choice of colors in visual content matters
because colors have emotional associations. Use
colors consistently to elicit certain emotions in your
content.

(https://www.attercopia.co.uk/2012/06/29/color-
psychology-in-web-design/)

As for filters, they provide a sense of consistency
and make your posts recognizable on social media.

The impact colors have on Viewers
(https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112/2) with revisions
(https://www.webdesignerdepot.com/2012/06/color-and-cultural-design-considerations/ ) with revisions

Below, we'll explain all the noteworthy differences between a color’s shades and consider their impact
on audio-visual design. As a rule, though, brighter shades tend to be more energetic, while darker
shades feel more relaxing. The brighter shades of calls-to-action attract the eye, while the darker shades
in backgrounds help create an immersive effect.

Now on to the impact of different colors on viewers...

1. Red
Passionate, aggressive, important

As a dominating color, red adds gravity and heightened awareness – quite literally, as the color increases
blood circulation, breathing rates, and metabolism.

Red can take on a variety of meanings, associated with both love and war, but the unifying factor in all
meanings is a sense of importance. Think of the red carpet.

Red is a color best used cautiously. Its knack for attracting attention makes it a priceless tool for
designers but used excessively it will inhibit relaxation. Lighter shades emphasize the energetic aspects
of red – including youthfulness – while darker shades emphasize power, and even durability, such as a
brick wall.

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