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during the presentation, poll the audience, use props, or have a member of the audience participate in a
demonstration. Later we will look at several types of audio-visual aids that you could incorporate in
your lectures or sermons.

The Psychology of Visual Content

Psychology is the scientific study of the human mind and human behavior. Using science, we can see
how visual aids affect the learning process one way or another. And this science also studies how
shapes, colors, and design affect a person’s response to information you are presenting. Understanding
the psychology of how a person looks and responds to what he sees is valuable in knowing how to
design graphics and other visual aids that will enhance the lesson we are trying to teach. Sounds
interesting, uh? Let’s learn….

What you should know about the Psychology of Visual Content
From (https://venngage.com/blog/marketing-psychology/)

Why should you care about applying visual content in your teaching or sermons?
Colored visuals increase people’s desire to read content by 80%.
Content with images increases a view rate by 94%.
Posts with images produce 180% more engagement.

(https://www.quicksprout.com/the-ultimate-guide-to-creating-visually-appealing-content/)

And now, for the most interesting part:

“What makes people love visual content, and how can you use this

love to take your sermon or lecture to the next level?”

People are visually-oriented: 90% of information transmitted to our brain is visual, presentations with
visuals are 43% more persuasive, and 65% of us are visual learners.

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