Page 94 - AV Presentations - Student Textbook

Study Section 11: Choosing Stock Photography

11.1 Connect

Have you ever heard the saying, “A picture says more than a thousand words.” Actually
pictures can say a lot as well as create emotional responses. They can make or break the
effectiveness of your presentation. But let’s face it, few of us are professional
photographers. It takes years of practice to be able to obtain just the right angles,
perspective, light and shading to create a really great photo. But fortunately for us, there are
thousands of really great photographers who are willing to SHARE, free of charge, their gifts
and abilities with you. Others are willing to charge you a small fee to use their photographs in your
presentations. These free or for-charge photos are called “stock photos”. Today, we are going to learn
how to utilize stock photos in our presentations and investigate where you can obtain free of charge, a
library of photos to use.

11.2 Objectives

1. The student should be able to describe several tips for choosing the right stock photos for
their presentations.

2. The student should explore the plethora of web site for free stock images so that in the
future the student can obtain the right photo for the right situation.

3. The student should be able to state the five tips given in selecting stock images for a presentation.

1.3 4 Tips for Choosing the Right Stock Photography

By Scott Schwertly, June 2, 2014
As presentations continue to evolve, it is always great
to see presenters opting for photography over heavy
text usage or the dreaded bullet point. In that same
breath, it’s also a shame to see so many presentations
littered with poorly chosen stock photos.

It doesn’t have to be this way.
Here are a few tips (and free stock photo sites!) to make sure
you are choosing the right stock photography.

1. Choose Text-Friendly Photos

You never want your typography to look like it was just slapped on the slide. Instead, try to pick stock
photos that will provide you with adequate space (ideally, to the left or right) to place your text
appropriately. An easy way to throw money away is by buying photos that leave you with no room for
text placement. Don’t get tempted with those purchases.

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