Page 95 - AV Presentations - Student Textbook

Good: Bad:

2. Natural Always Wins

We have all seen our share of cheesy and generic stock photos like the corporate handshake or the
woman getting inspired in the middle of a field. When choosing stock photos, it is always going to be in
your best interest to select images that don’t look fake, posed or unnatural. The more authentic, the
better.

Good: Bad:

3. Pick for Your Audience

If you are going to be speaking to an audience of corporate folks, then choose stock photos that are
corporate. If you represent a hip and cool agency, then choose photos that are hip and cool. Now, be
mindful: I don’t want you to “sell out.” Be proud of the brand you represent and let your photos reflect
your own authentic voice. However, when in doubt, follow the advice above.

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