Page 5 - VT Vibe Newsletter March 2021 FINAL

C360° Enhancements

At the end of last year, we overview of how we are
launched C360°, our new progressing towards our
customer relationship goals each week. Making
management tool. Through all of this information
this tool, our goal is to provide available within C360° is
our customer facing staff more efficient than our
with timely insights and previous process of logging
information to strengthen into multiple apps to get the
their relationships. By same information.
leveraging C360° to its
fullest, and properly utilizing The next enhancement,
its features, our team slated for rollout over the
can identify trends and coming weeks, relates to
opportunities to support our ‘campaign functionality’.
customers and provide them This will allows us to
with superior service. better track customer
engagement for specific
To ensure we can maximize marketing campaigns by:
its benefits for staff as we
move forward, we plan to FROM THE FRONT LINES
continue adding features • Reviewing the
and enhancements to C360°. effectiveness of “C360° is an excellent tool. I’ve found it really helpful in
Most recently, we developed marketing initiatives managing customer contacts through SMS and email, as well
a series of dashboards, • Assigning tasks as updating data for each customer account such as on-farm
providing information on towards specific inventory. I really see us doing more and more with the tool
items such as contracts, marketing goals moving forward, as we continue to implement new features to
receipts, customer contacts, • Enhanced focus on our support our customer relationships.”
and sustainability and IP customer segments
program sign-ups, which Brandy Little, Customer Account Rep, Grimshaw
provides users with a visual • Targeted marketing

myViterra Connection

Wendy Shand, because it helps ensure that none of this in real-time is also very beneficial as it
Customer real-time information is lost in the day-to- allows us to immediately address any
Account day rush. The Futures Prices Change Alert potential concerns.
Representative is extremely helpful in assisting producers
watch the market, as it can be customized What do your producers say about how
How long have to send alerts for any change in the market myViterra benefits their operations?
you been with that a producer is interested in. I hear great feedback about myViterra from
Viterra? my producers. Most often I hear how much
I have been with How does myViterra create efficiency in producers appreciate the Alerts feature of
Viterra for almost your day-to-day role? myViterra and how they can access their
14 years and myViterra creates efficiencies in my day- unload and settlement information in real-
have worked in many different roles since to-day in a variety of ways. I find it really time. It’s clear that having this immediate
I started. helpful that producers are able to access access to information is something that
their basic account information within our producers really value. I also hear
What do you like about myViterra? How myViterra, as it lets me concentrate more positive comments about producers being
does the tool benefit your customers? on business focused conversations and able to customize their preferred locations
I like that producers are able to see our providing that trusted marketing advice and crop products within their accounts,
current prices, view their settlements and that my producers are looking for. Market as it makes the information they receive
unloads, and receive notifications when Program Alerts are also really helpful more valuable and relevant to their unique
a Market Program is entered into the because producers can be notified of situations.
system. It gives our producers access to Market Programs immediately rather than
information in real-time so they don’t miss relying on us as CARs to notify them. The
opportunities. I also like the Alerts feature fact that unload information is available
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