Page 8 - Viterra Vibe_September 2024 (Final)

Community investment corner

STARS CALENDAR CAMPAIGN UNDERWAY
Viterra is partnering with STARS Air Our internal STARS contest is open until Community
Ambulance for the 10th consecutive November 1, and prizes will be awarded in Contribution spotlight
year as the print sponsor for the STARS the following categories:
Calendar. Our sponsorship covers the • Top selling facility for all online Ray Baloun, also known as Ray the
full printing costs of the calendar for a purchases and donations Grain Guy, works with our team in
cumulative value of $2.5 million dollars • Top selling facility for all purchases Brandon, MB. He lives near Brandon
since the beginning of our partnership, and donations in Minnedosa and is involved in
which includes $475,00 raised through • Top selling MC overall for all online projects both in his community and
calendar and merchandise sales at Viterra purchases and donations globally. Much of his focus is on
facilities. This means 100% of the funds • Top selling MC overall for all helping to feed people. His character
raised through the calendar each year purchases and donations ‘Woodman the Butler’ is often the
go directly towards providing life-saving MC of the community dinner theater.
critical care across Western Canada. Calendars are only $30 and every Ray also helps plan and host the free
purchase gets an entry into STARS’
To celebrate STARS’ 40th anniversary, calendar contest for a chance to win great community Christmas Day dinner and
the 2025 Calendar revisits Very Important prizes! his church’s annual Funfest BBQ.
Patients (VIPs) and crew members that Ray’s food related passion expands
have been featured in previous editions of Learn more about our partnership with outside the community with Ag in
the calendar, highlighting where they are STARS and the 2025 calendar here. the Classroom where his creativity
now and how their journeys have evolved. Support material for the campaign can be catches the imagination and attention
You can learn more about the 2025 found on OurPlace and the W drive at of students and teachers alike as they
calendar VIPs here. W:/Grain Sales Reports/Grain – Read learn about where their food really
A media event took place at the STARS Only/STARS comes from. He also developed and
base in Regina on August 21 to officially Thanks to everyone for their support of runs Kernels of Hope, which is a unique
launch the 2025 calendar and celebrate STARS and the upcoming campaign! way to have urban donors become
10 consecutive years of partnership. virtual farmers by covering the cost
Speakers included Katherine Emberly, of inputs for real farmers to grow
STARS President & CEO, Jeff Cockwill, crops for the Canadian Foodgrains
VP Corporate Affairs, and Marcy Yeswuk, Bank. These funds get multiplied
mom of VIP Brynleigh who is featured in and help farmers in Asia and Africa
the 2025 calendar. adapt their farming practices for the
harsh conditions and grow a wider
In addition to our print sponsorship, all range of crops with a much larger
Viterra grain elevator locations, as well as yield than traditional methods. He has
the Regina office, are selling the calendars had the chance to travel to several
and merchandise and collect donations of these countries to learn about
for STARS. The 2025 calendar campaign Jeff Cockwill holds the 2025 STARS calendar their challenges and has brought
began Monday, September 9 and will run with STARS VIP Brynleigh along with her back stories that ignite interest in
until Friday, November 29. mom and sister. Canadians’ minds, hearts and wallets.

CONTINUING OUR PARTNERSHIP WITH CANADIAN FOODGRAINS BANK
Viterra Canada has partnered with the Bank project in Lethbridge, AB, and his
Canadian Foodgrains Bank for the 9th family has been involved with the project
consecutive year through the donation of since its inception in 2016. Learn more
land at select grain facilities. about Ryan and his experience with the
This year, Viterra provided 267 acres of Foodgrains Bank here.
land around our facilities in Balgonie,
Grenfell, and Raymore, SK and Lethbridge
and Trochu, AB. Farmers in the area
volunteer their time, expertise and
resources to grow and harvest crops. Are you, or someone at your
Proceeds from the sale of the crops facility, involved in giving back
will be donated to the Foodgrains Bank to your community? Send a note
in support of their work to fight food to Viterra.Communications@
insecurity around the world. viterra.com so we can consider
Ryan Mercer, of Mercer Seeds, farmed the Ryan Mercer, Canadian Foodgrains Bank highlighting these contributions in
95 acres of land at Viterra’s Foodgrains partner for Viterra’s Lethbridge project. a future Vibe spotlight!

8 | VITERRA VIBE F ALL 2024