Page 3 - VT Vibe Newsletter March 2023 (F)
P. 3

Message from Kyle















       Welcome to the spring edition of the   meetings across our network. These are
       Viterra Vibe. I’m pleased to introduce our   valuable opportunities to interact with
       first issue of 2023, which provides some   our customers, and talk to them about
       great insight into what we’re doing as a   how we can support their business and
       team to build on our successes in 2022   their bottom line. Thank you to everyone
       and achieve our goals for this year.  involved in organizing and attending
                                             these events.
       Globally, we expect to continue seeing
       strong demand for our products. Drought
       in Argentina, ongoing uncertainty related   The next several weeks will
       to Black Sea exports, anticipated declines   be important in determining
       in global wheat output, and continued
       strong demand for edible oils are some   overall conditions for this year’s
       of the factors that we anticipate will   seeding season, and we will
       be supportive for our products here at   continue to closely monitor how
       home. As an industry leader, our focus
       on operational excellence and superior         things develop.
       service puts us in an ideal position to take                               Finally, as you are aware we recently
       advantage of these trends and provide                                      announced that Canada’s Farm Show
       our customers with abundant marketing   This month, we have also been supporting   will be taking place between June 20-22.
       opportunities.                        two important industry initiatives –   Viterra has been supporting the show
                                                                                  since it began in 1978, and this is our
       We are also seeing generally favourable   Canadian Ag Literacy Month (CALM)   sixteenth year as presenting sponsor.
       seeding conditions throughout much of   and Canadian Ag Safety Week (CASW).   It’s exciting to be an important part of
       our asset network, with the exception   Through CALM, our goal is to keep   this world class forum for innovation,
       of a few isolated areas that continue   telling our story as an industry and the   collaboration, and education, and we look
       to experience moisture deficits. The   positive impact we have in people’s lives.   forward to welcoming participants from
       next several weeks will be important   CASW is an ideal opportunity to remind   across Canada and around the world.
       in determining overall conditions for   ourselves that safety should always be
       this year’s seeding season, and we will   our top priority regardless of how busy   Thank you for your ongoing hard work
       continue to closely monitor how things   we may be. Although both initiatives are   and dedication to our company. I look
       develop.                              recognized in March, it’s vital that we   forward to working with you to continue
                                             keep our focus on them year-round. Read  our success in 2023 and beyond.
       While farmers have been preparing for   on for a full list of what we’ve been doing
       this year’s crop, our team has also been   recently from a community investment   Kyle
       active at various trade shows and grower   perspective.








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