Page 78 - ENTREPRENEURSHIP Innovation and entrepreneurship
P. 78

53231_Innovation and Entrepreneurship.qxd  11/8/2002  10:50 AM  Page 71




                                    Source: Process Need                 71

              apparent to major manufacturers in the industrial countries, especially
              in Japan and the United States, the need to replace semi-skilled assem-
              bly-line labor with machines was not felt. The Japanese are not ahead
              in robotics because of technical superiority; their designs have mostly
              come from the United States. But the Japanese had their “baby bust”
              four or five years earlier than America and almost ten years earlier than
              West Germany. It took the Japanese just as long as it did the Americans
              or the Germans—ten years—to realize that they were facing a labor
              shortage. But these ten years started in Japan a good deal sooner than
              in the United States, and in West Germany the ten years are still not
              quite over as these lines are being written.
                 Mergenthaler’s linotype was also in large measure the result of
              demographic  pressures.  With  the  demand  for  printed  materials
              exploding, the supply of typesetters requiring an apprenticeship of six
              to eight years was fast becoming inadequate, and wages for typeset-
              ters were skyrocketing. As a result, printers became conscious of the
              “weak link” but also willing to pay good money for a machine that
              replaced  five  very  expensive  craftsmen  with  one  semi-skilled
              machine operator.
                 Incongruities and demographics may be the most common caus-
              es of a process need. But there is another category, far more diffi-
              cult and risky yet in many cases of even greater importance: what is
              now  being  called  program  research  (as  contrasted  with  the  tradi-
              tional “pure research” of scientists). There is a “weak link” and it is
              definable, indeed, clearly seen and acutely felt. But to satisfy the
              process need, considerable new knowledge has to be produced.
                 Very  few  inventions  have  succeeded  faster  than  photography.
              Within twenty years after its invention, it had become popular world-
              wide. Within twenty years or so, there were great photographers in
              every country; Mathew Brady’s photographs of the American Civil
              War are still unsurpassed. By 1860, every bride had to have her pho-
              tograph taken. Photography was the first Western technology to invade
              Japan, well before the Meiji Restoration and at a time when Japan oth-
              erwise was still firmly closed to foreigners and foreign ideas.
                 Amateur photographers were fully established by 1870. But the
              available  technology  made  things  difficult  for  them.  Photography
              required heavy and fragile glass plates, which had to be lugged around
              and treated with extreme care. It required an equally heavy camera,
              long preparations before a picture could be taken, elaborate settings,
              and so on. Everybody knew this. Indeed, the photography magazines
   73   74   75   76   77   78   79   80   81   82   83