Page 204 - IT_Bulletin

E-GOVERNANCE AND DIGITAL MARKETING

Method of External: Laboratory observation and viva voce.
Assessm ent

RGPV ( DI PLOMA W I OBE CURRI CULUM FOR THE FORMAT- 3 Sheet No.
COURSE 3/5
N G) BHOPAL

Branch I nform ation Technology Sem ester V

Course Code Course Nam e E- Governance and Digital M ark eting

Course Outcom e - 3 Apply techniques on available tools for digital m ark Teac h Mark s
eting Hrs

Learning Outcom e 1 Explain fundam ent al of Digit al M arket ing 6 10

Contents ● Digital marketing : Concept, Process, Application, Advantages,

Limitation, Examples

● Digital marketing Verses Traditional marketing
● Digital marketer: Definition, Role
● Visibility: Concept, Types and Example
● Visitors Engagement: Concept , Landing page and Conversion

Page(Thank you page)

● Converting Traffic into Leads
● Inbound Marketing and Outbound Marketing

Method of External: End semester theory examination (Pen paper test).
Assessm ent

Learning Outcom e 2 Explain t ypes of Digital Marketing 6 10

Contents ● Search Engine Marketing

o Search Engine Optimization(SEO)

o PPC(Pay Per Click)
● Social Media Marketing
● Display Advertising: Contextual Targeting Vs

Behavioural Targeting

● Content Marketing & Blogging
● Email Marketing- Email Ethics, Webmail, Bulk Email
● Mobile marketing – Eg. Bulk SMS
● Affiliate marketing
● Video Marketing

Method of External: End Semester theory examination (Pen paper test).
Assessm ent

Learning Outcom e 3 Make use of available tools and t echniques for digital m 6 10
ark eting

E-GOVERNANCE AND DIGITAL MARKETING