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E-GOVERNANCE AND DIGITAL MARKETING

Method of External: End semester theory examination (Pen paper test).

Assessm ent

Learning Outcom e 3 Make use of available tools and technique of SEO in W 6 10
eb proj ect

Contents ● Develop OnPage SEO with Title Tag, Meta Tags, Canonical Tag,

Header, footer, Anchor Links, image tag, Navigation Menu ,

Filename, 404 Implementation
● Develop an HTML and XML sitemap
● Develop Robots file
● Develop .htaccess file
● Identify different “keywords” for Web Project optimization

Method of Internal: Lab Observation/Assignment
Assessm ent

RGPV ( DI PLOMA W I OBE CURRI CULUM FOR THE FORMAT- 3 Sheet No.
COURSE 5/5
N G) BHOPAL

Branch I nform ation Technology Sem ester V

Course Code Course Nam e E- Governance and Digital M ark eting

Course Outcom e - 5 Perform Social Media Market ing Activities Teac h Mark s
Hrs

Learning Outcom e 1 Explain social m edia m arketing and term 6 10
inologies

Contents ● Social Media: Concept, Paradigms & Psychology
● Social Media Marketing: Concept, Laws,
Advantages,

Disadvantage, Strategy, Community building Platform (Eg.

Facebook, Linkedin, Instagram, Twitter)

● Difference between Social Media Optimization (SMO) and Social

Media Marketing (SMM)

● Social Media Terminology: hashtag, trends, pin, tweet, emoji,

traffic

Method of External: End semester theory examination (Pen paper test).
Assessm ent

Learning Outcom e 2 Dem onstrate digit al analyt ical tool to m onitor m 6 10
Contents easure and optim ize digit al m arketing activities
on w eb.

● Web Analytics: Concept, Characteristics

● Traditional V/S Contemporary Web Analytics

● Cas5e/ study on available Digital analytical tool (Eg. Google
Ana6lytics)

E-GOVERNANCE AND DIGITAL MARKETING