Page 4 - International Women's Day Magazine 2020: Yorkshire Post

JENNIFER CROWTHER - FOUNDER OF YORKSHIRE IN BUSINESS LTD
I am passionate about supporting businesses to overcome challenges and spend my time O creating initiatives that provide opportunities to grow and expand.
ne of my main areas of to win a National Enterprise Award for support is in the Delivery outstanding contribution to Enterprise of the Start-up Loans and I was named High Street Hero for programme. Many England for my work in supporting local businesses are applying retail businesses.
Let us help you
If you are thinking of going self- employed and not sure what your first steps should be, or you might be an existing business looking for finance and want to see how we can help your business? We are now offering ‘drop in’ sessions on a weekly basis, at different times of the day. These allow you to talk to an experienced Business Adviser who will steer you in the right direction.
Every Tuesday 10am - 12 Midday
Tel: 01723 588000 Email:jenn@yorkshireinbusiness.org.uk At William Street Business Centre
to the scheme and not getting the support or advice. I support a business to assess their return on investment and make informed decisions on lending to ensure its as risk free as possible for the business owner. I chose to partner with Virgin Start
up as we have the same goals in supporting businesses and I am so proud of what Virgin can offer a business in ways such as mentoring, training and PR. Following successful delivery on the Yorkshire Coast I am successful in being awarded a contract to deliver across most of Yorkshire.
I have grown my business significantly in just 5 years and employ 8 staff, all of whom are an amazing support and we wouldn’t be where I am today without them. I was so Proud in November 2018
I face the challenges of all working mums, juggling running a successful business alongside being a mum to Harry who is only 7 and the guilt of feeling you’re not there enough will never go away but I am so proud of the boy he is and he loves coming to
work with me.
About Yorkshire in Business
Set up in 2017 as a not for profit company. We hold a property portfolio to provide affordable workspace to generate a profit to fulfil our commitment to provide free business advice and support. We provide support to the local Scarborough community and we have contracts to deliver business advice
across Yorkshire.
CARLA JOHNSON AND CLAIRE HOSKING, BOTH FROM YORKSHIRE,
OWN AND MANAGE PRETTY FIERCE MARKETING, ONE OF THE
REGION’S FASTEST GROWING STRATEGIC MARKETING AGENCIES.
They have built their careers working for some of the UK’s leading brands and retailers, including Pepsi, Dove, Nescafe, Universal Studios, Asda and Sainsbury’s, and they’re now sharing their expertise with an enviable roster of clients as their business grows.
“We are different to most agencies because we understand retail and brand from the inside out. We’ve spent the majority of our careers working in the Marketing and Trading functions of some pretty big businesses – so we’re best
placed to understand challenges,
identify strategic solutions and
execute a plan at pace. This
enables us to deliver real value
for our clients,” explains Carla.
The team are passionate about
providing value, so much so
they’ve built their business
model around it. “We use
freelance experts to build a dream
team for our client's individual
challenges,” says Claire “Pulling in
the best people for the job when they're needed means we have minimal overheads and can reflect that in our fees; so clients get the best quality and value from us”.
It’s a model that clearly goes down well, with one client referring to Pretty Fierce
provides London thinking at Yorkshire prices" and another stating that “The depth of thinking is unprecedented and is driving a marked step change in strategic customer led thinking within the business. The impact has been immediate and significant and we
are delighted that the Pretty Fierce team will continue to be a strategic thought
partner of Studio Retail into the future‘".
The company's portfolio includes
a breadth of industries and brands including Studio Retail, CBI, HR180,
Plain Jane Events, Rise Festival & Paris Presents. Carla and Claire are proud of
the journey they’ve been on since setting up the business two years ago and say
that, having each other to lean on, and the advice given by many inspirational women they’ve worked with over the last 20 years, has helped them build a strong foundation for the agency’s future.
Marketing as “an outstanding agency which
Who we are?
Pretty Fierce Marketing is one of the region’s fastest growing strategic marketing agencies. Owned and managed by the formidable duo, Carla Johnson and Claire Hosking, the agency specialises in strategic customer centric marketing and focusses on the retail and brand industries.
Website: www.prettyfiercemarketing.co.uk Tel:017183158877314214837
Email: enquiries@prettyfiecemarketing.co.uk