Page 11 - Reclaim YOUR DIGITAL GOLD (with DesignLayout Dec3) (Clickable) (Dexxi-FLIP-Audio)_Neat

INTRODUCTION

atahas quickly become one of the world’s most
valuable commodities, and we are willing to
D trade our personal information for convenience,
entertainment, and instant gratification.
As a result of the widespread acceptance of the Internet,
booming mobile deviceusage,and vast amounts of data,
new business models have emerged to meet our every
need and convenience online.

Data has become the fuel to power many businesses’
goals and engines. They collect, measure, and analyze
it to market to people like you and me based on our
searches, behavioral habits, and purchasing patterns.
Some of these companies provide enticing behavioral
and habit-changing services that will result in irreversible
social change.

This book gives insight into the importance of personal
data and how it is being used to shape the future of
business and society.

We will explore what the future of business and society
might look like,as well as practical steps you can take to
reclaim and reposition your data power.

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