Page 13 - Reclaim YOUR DIGITAL GOLD (with DesignLayout Dec3) (Clickable) (Dexxi-FLIP-Audio)_Neat
P. 13

PREFACE








           O        urworld is changing; in fact, it has changed!

                   Since the arrival of the digital age, technological
                   innovation hascontributed to rapidchangein every
            sector of society, from education to social connections,
            entertainment to business, and everything in between.

            The widespread adoption of personal computers and
            mobile devices, development of email communication
            systems, low-cost data storage and collection, and
            analysis tools have paved the way for innovative
            businesses to enhance the ability to access and share
            information.
            The innovation that drove the transition from print to
            analog to digital adoption resulted in online goods and
            service Apps. As a result, a few service providers have
            emerged as market leaders in data collection to develop
            habit-forming consumer Applications. Today, these few
            providers have collectively transformed entertainment,
            social interaction, and how we communicate.
            Data has become one of the world’s most important
            assets — more data has been collected and stored in
            the last ten years than in the previous 100. Companies
            use this data to conduct micromarketing, which targets
            your wants and needs based on your previously tracked
            search habits and purchasing patterns.


                                                                    xi
   8   9   10   11   12   13   14   15   16   17   18