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RECLAIM YOUR DIGITAL GOLD


          or a handheld scanner, which you use to read barcodes
          on the products you purchase. You will then be able to
          accumulate points that can be redeemed for prizes and
          sweepstakes entries.

          You can redeem your points for NCP gift catalogue
          merchandise, and the quarterly sweepstakes offer
          prizes worth up to $20,000 to the lucky winner. You can
          earn even more points by participating in surveys or
          participating in exclusive research. However, your data
          is aggregated and only available to their customers as
          market level consumer data. Under the data for points
          agreement, your personal data is never made available.
          IRIand Nielsen,both market research firms, offer similar
          services.


          DATACOUP



          DataCoup bills itself as the “world’s first personal data
          marketplace” and “the only company that helps you sell
          your anonymous data for real,cold hard cash,”according
          to its website. This software allows you to connect to
          a variety of social networking platforms. Facebook,
          Twitter, LinkedIn, Instagram, and Tumblr are some of
          these platforms. You can also link a debit or credit card
          to your account to keep track of your spending habits.
          If you do this, your connection to your bank will be read-
          only, and your credentials will never be saved in any way.

          You will be paid wheneverone of your data sources sells
          for the market price, which is determined separately
          for each data source. You will be able to cash out your
          earnings once you have a balance of at least $5 in your



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