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RECLAIM YOUR DIGITAL GOLD
or a handheld scanner, which you use to read barcodes
on the products you purchase. You will then be able to
accumulate points that can be redeemed for prizes and
sweepstakes entries.
You can redeem your points for NCP gift catalogue
merchandise, and the quarterly sweepstakes offer
prizes worth up to $20,000 to the lucky winner. You can
earn even more points by participating in surveys or
participating in exclusive research. However, your data
is aggregated and only available to their customers as
market level consumer data. Under the data for points
agreement, your personal data is never made available.
IRIand Nielsen,both market research firms, offer similar
services.
DATACOUP
DataCoup bills itself as the “world’s first personal data
marketplace” and “the only company that helps you sell
your anonymous data for real,cold hard cash,”according
to its website. This software allows you to connect to
a variety of social networking platforms. Facebook,
Twitter, LinkedIn, Instagram, and Tumblr are some of
these platforms. You can also link a debit or credit card
to your account to keep track of your spending habits.
If you do this, your connection to your bank will be read-
only, and your credentials will never be saved in any way.
You will be paid wheneverone of your data sources sells
for the market price, which is determined separately
for each data source. You will be able to cash out your
earnings once you have a balance of at least $5 in your
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