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Chapter Ten

SOCIAL

PL ATFORMS

W social media era. According to Statista’s recent
e can safely conclude that we are living in a

study, there are approximately 4.6 billion active
social media users worldwide, with the average user
spending 145 minutes per day on social media (Statista,
2022). Furthermore, numerous Internet studies show
that everysmartphone user has at least one social media
profile. That is astonishing. It means that more than half
of the world’s population spends more than an hour per

day on social media, with those who have smartphones
accessing at least one account.
Social media isn’t just for interacting with friends and
family; it’s also a great place for businesses to find new
customers and stay in touch with existing ones. These
platforms enablebusinessesandindividuals to post their
ideas, images, or videos, and add an incomprehensible
amount of data that grows exponentially with each
passing year.

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