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SOCIAL PLATFORMS

● Qualitative data gathered from social media

platforms, such as user attention, heatmaps
(clicks, scroll, and mouse movement data), time
on site/time on app,and so on.

DATA ON SOCIAL MEDIA ENGAGEMENT

Social Media networks collect andmeasure engagement
data to track how users interact with their social media
platform, third-party sites, and the platforms used by
their advertisers.

The following are some examples of the types of
engagement data metrics collected about social media
users:

● Interactions between websites and mobile apps,
such as website visits, app stickiness, most
viewed pages, user flow, traffic sources, and so
on.
● Post likes, post shares, post replies, native video
views, and so on are all examples of social media
platform engagement.
● Email engagement metrics include open rate,
click-through rate, bounce rate, email forwards,
and so on.
● Paidadengagementmetrics such asimpressions,
click-through rate, cost per click, ad conversions,
and others.

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