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SOCIAL PLATFORMS

their time on Facebook and Instagram, with only a small
amount of time spent interacting on Twitter. They use
the platforms to stay in touch with friends,readthe news,
laugh at funny videos and pictures, and share photos of
their children and families.

That’s a good start toward learning more about a
customer’s ideal demographic, which is a critical step.
Now that the advertiser know which social media data
points will be useful, they can better target and engage
the audience that they want to gain access to this
information.

The following are some examples of preference data
points that will help the company learn more about its
target customers and reach out to them:

● Favoritesports teams
● Favoritefilms or television shows
● Vacation destinations
● Food preferences (including diets and food
allergies)

Using this data, a cake company could create targeted
advertisements for user groups who are fans of the Star
Wars films and shows, by offering custom Star Wars-
themed cakes.These advertisements could target users
who are interested in purchasing Star Wars-themed
cakes. And with that, the company has the potential
to become a more relevant option than competitors in
the cake industry who take a more general approach to
social media advertising.

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