Page 152 - Reclaim YOUR DIGITAL GOLD (with DesignLayout Dec3) (Clickable) (Dexxi-FLIP-Audio)_Neat

RECLAIM YOUR DIGITAL GOLD

There is a large amount of data collected about social
mediaplatform users;however,notallof this dataisuseful
for developing marketing campaigns. When businesses
have access to relevant social media data, they can not
only learn more about their customers’ activities on
social media, but they can also gain deeper insights into
how their customers (and potential customers) think,
feel, and behave in a variety of scenarios.

THE INFLUENCE OF SOCIAL MEDIA ON
YOUR PROFESSIONAL CAREER

There are millions of people who use social media on a
daily basis. In fact, 72 percent of all Internet users use
at least one social media platform. The averagenumber
of social media accounts is 8.4 per person according to
Global Web Index (gwi.com, 2014). Furthermore, social
media is no longer just a means of communicating with
one’s college roommate or grandmother. Individuals,
organizations, and businesses from all over the world
can view your social media activity. And the people who
employ you or are considering hiring you are looking into
these things.

Your social media presence is how you present yourself
to the rest of the world, which includes both current
and future employers. In fact, the impression you give
potential employers is frequently formed based on your
social media presence. Social media can help you land
an interview, improve your chances of getting hired, or
even advance you in your current career.

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