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CONCLUSION


            For countries to avoid falling behind, their governments
            and institutions must, wherever possible, lead the way
            by investing in and making technology available across
            the countries entire population, rather than focusing on
            incremental innovation that results in positive change
            for only limited sectors of their country.

            Wediscovered how online data collection and harvesting
            are causing unimaginable amounts of data to be
            generated.Although,there aremany ways to collect data,
            it is becoming clear that data for data exchangedonline
            is the simplest and most effective means of leveraging
            our digital power, because we give our data every time
            we go online or use a technology device that can track
            our activities and movements. Data is only valuable
            when it can be converted into insights and used to train
            AI through ML to producepowerful algorithms that drive
            results and efficient decision making.

            We investigated the concept of privacy and discovered
            that it has all but vanishedor is constantly under attack,
            particularly because we leave a digital footprint almost
            everywherewe go online, unknowingly providing a digital
            inventory that can be used to profit from our identity.

            Furthermore,service providers and platforms may store
            cookies (tracking codes) on our computers or device,
            and advertisers may use some of these saved cookies
            to present us with a recommended purchase based on
            our most recent search or interest.

            The good news is that privacy policies are still in place,
            and remain a priority for Big Tech companies. As a
            result, many user control settings are available on
            their platforms and devices for us to set up, change, or



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