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Question 6: What Do You Want?

As with everyone, this took Rick a few minutes to conjure up. I’ve noticed that it takes a lot of prompting to get
people to dream these days. They usually answer this with a safe and doable goal, because they’re feeling trapped
and frustrated, so they stop dreaming. Most people have a vision of only what they don’t want, and position
themselves away from, not toward, their dreams. It’s time to dig around in your attic of lost dreams and reconnect
with them, because if you want to be in a bigger, better game, you have to think bigger and better. Given a realistic,
reasonable, but insistent time frame and specific accountabilities, I believe these dreams can come true.
“My wife and I would like to take care of the college tuition for our kids and pursue a fun life, with no jobs,” he
said. I asked him to quantify this. “I would like two million bucks to invest and five thousand dollars a month in
passive income.”
“Five thousand a month?” I said.
“Yeah,” Rick said. “Is that too much?”
This is very common. People just have no ideas what the reality is for viable returns. If Rick wanted $5,000 a
month on $2 million, he was looking for a pathetic annual return. Egads, shoot me.
“Rick, in my community of wealth builders we’re going for 10, 20, 30 percent returns, at least. That’s the kind of
asset allocation we’re doing. Aggressive, unconventional, direct. If we don’t get those kind of returns, we don’t play.
We move on.”
“Ah, so you’re saying that my number is too low?”
“Right,” I said. “But let’s get realistic. Let’s double your net worth from approximately $400,000 to $800,000
and give you a conservative 12 percent return.”
His fingers danced on a calculator. “That’s $10,000 a month. Hey that’s double what I said I wanted.”
“Is that big enough for you?” I said.
He shifted back in his seat. “Are you guaranteeing me that type of return?”
I shook my head fast. “I’m educating you to look for that type of return. I’m your mentor and your coach, and
I’m going to show you how millionaires scour for assets that generate wealth. You are not going to play someone
else’s game, Rick. You’re going to lead your own. Instead of giving the market or anyone else all those
commissions and fees to make money with your money, you’re going to do what they do once they have your
money. You’re going to go invest in direct and diversified assets and get those higher returns for yourself.”