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Question 8: Are You Willing to Create and Execute the Wealth Cycle Process?

“Yes,” he said.
“Yes is the right answer,” I said.
Eight questions in eight minutes. Rick’s Gap Analysis looked like this:

Given that Rick had such badly invested assets, and no structure to his wealth, I saw the building blocks of his
Wealth Cycle sequence in this way.
Gap Analysis Financial Baseline Freedom Day

Assets Entities Forecasting Wealth Account Cash Machine Debt Management

Leadership + Conditioning + Teamwork

Rick Noonan’s Wealth Plan
As for everyone in the Wealth Cycle Process, the first building block for Rick was the Gap Analysis. In Rick’s Gap
Analysis , we were able to uncover several lazy assets, a lack of entities and tax strategies so that he was retaining
little of his income, and a need to focus more on his life and less on his job. In addition, the fact that Rick had come
to me alone, without his wife, made me think that she was uninterested in their finances, unwilling to talk about their
money with a coach, or content with the status quo, seeing no need to engage in a financial conversation. Fully 76
percent of divorces are because of money issues, so I wanted to be sure Rick and his wife were having the money
conversation. I knew this would have to come up in Rick’s conditioning, leadership, and teamwork building blocks
if he was going to fully engage in, and accelerate, the Wealth Cycle Process.
The Financial Baseline revealed that Rick was asset-heavy and those assets were not doing much for him. We
needed to increase their capacity, through better asset allocation, entities, forecasting, and the creation of a Cash
Machine to invest in more assets. The extent of his expenditures also indicated that he could benefit from better tax