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your paycheck and you manage to live with that. Add one more bite out of your paycheck and tithe to your own
assets. Doing this can become the same habit as not doing this.

Back to the Joneses’ Wealth Plan
Though Jean and John Jones had healthy salaries, they were missing out on a good tax strategy by not having their
own business. A Cash Machine would allow one of them to quit their job, increase their earnings through their own
motivation, and take advantage of all the depreciation they could enjoy from their real estate investment properties.
Without much background knowledge, John and Jean invested in real estate and doubled their money. I wondered
what more they could do if they actually invested some time in learning. Instead of babysitting nonperforming
assets, Jean and John could actually nurture some real growth and income. Fortunately, Jean liked buying real estate.
She had strong finance skills and I suggested she take some classes to learn more about buying land and properties. I
didn’t think it was necessary for Jean to get her license, just to advance her skills. The couple was now bringing in
just over $7,000 a month in passive income, and John had an income of $8,333 a month. They had about $15,000 a
month they could live on without Jean’s salary, which had been replaced by the shift in assets and the entity
structuring. Given that John knew operations and Jean knew finance, they decided they could create a business
advising companies on operational efficiencies, and they were up and running with one client in their first week.
Jean quit her job and became a professional real estate investor, and John stayed in his until the Cash Machine
ramped up and the Wealth Cycle was in motion and accelerating.
John and Jean needed to change their lifestyle. They had horrible spending habits. Now that they had two Wealth
Accounts established, one for their personal account, and one for each of their businesses, they would be making
monthly WAPPs. But they needed to focus on Debt Management by making equal payments into their debt
elimination plan. Since they were still making only what they made before, they needed to manage their lifestyle
better. They’d already reduced $1,200 in monthly expenditures by selling the six Kentucky properties, but they’d
need to do more. I strongly pushed them to work on their Forecasting , which would get them in the habit of
conscious spending. While simultaneously building their wealth, John and Jean set up the Five-Step Debt
Elimination Plan. As Jean built up their real estate business, and they both committed to a more managed lifestyle,
they were able to commit a large portion of their passive income to pay down their $12,000 of credit card debt. If
that debt was going to stay gone, Jean and John needed a lot of coaching on their Conditioning . They seemed to
have no regard for their money and were partial to immediate gratification.
Talking was not going to do the trick. I knew that once the couple started to take action by shifting assets,
establishing their entities, forecasting their spending, building their Cash Machine, and managing their wealth and
debt, they would become more aware of the value of a dollar. Nothing conditions the brain to invest like a nice,
steady return on investments. As they began to learn more and more about the Wealth Cycle Process, John and Jean
switched from retail therapy addicts to asset addicts and focused on the Teamwork needed to keep their Wealth
Cycle moving. They began to understand the opportunity cost of spending a dollar versus investing it, and their
shared objective helped them keep each other accountable with their wealth team.
Soon enough we had the Joneses set up with the appropriate entities. They were forecasting their spending so as
to be more conscious spenders and also retain more of their income, and they reallocated many of their assets to
create more passive income. They also erased their bad debt. In succeeding in these areas, the Joneses indicated that
they had also understood the Leadership building block.

Buying the Assets, Living the Life
With a shift in attitude, a shift in assets and an introduction to the very important concept of the WAPP and the
Wealth Account, John and Jean Jones were stepping in strong to the Wealth Cycle Process. By focusing on buying
assets, instead of buying a lifestyle, John and Jean were going to have a bigger life than they ever thought possible,
and with a lot less stress. The Lifestyle Cycle takes its toll, providing short-term retail therapy for long-term worry.
The new mindset of the Joneses had to be keeping up with their wealth and letting the lifestyle follow. Of course, the
success of their plan would be contingent on their capacity for debt management.

Stopping that downward spiral …