Page 5 - UTC 2023-24 Proposed Membership & Engagement Plan
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Next-Level Approaches For UTC Growth and

                         Engaged Utilities Of The Future



                             2022 -2024 UTC Strategic Plan






          In 2021, to ensure that UTC is successfully positioned to meet the changing needs of the
          utilities industry, existing members, and to drive membership growth, the UTC Board of
          Directors worked with staff and industry consultants to create new mission and vision
          statements. Together with our membership survey and strategic plan, these statements
          serve as guiding principals for our work today and growth for tomorrow.




                                 Mission:                                               Vision:
              UTC and its members shape the future of                     UTC drives innovation, fosters
            utilities to deploy technologies and solutions  collaboration, and influences public policy
             that deliver secure, reliable, and affordable  for utilities and other critical infrastructure

                             critical services.                                       providers.


         Top Strategic Forces Impacting UTC and Members



            UTC gives utilities of all ownership types a forum to discuss common technology,
            telecommunications, workforce challenges, opportunities, and solutions. It is through

            these discussions and research five top strategic forces were identified impacting UTC
            and its members.

            Addressing these issues will enable UTC to maintain its 96%+ retention rate and achieve

            growth not only in core utility members but in every revenue-generating and content-
            delivery area of the organization.




                                                          Regulatory/        Climate change/         Workforce
                                                          legislative/
                Emerging           Cybersecurity/                                extreme           development
               technologies       security threats       public affairs          weather/              needs/
                                                        at all levels of     decarbonization      knowledge loss
                                                          government
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