Page 7 - ASAE presentation
P. 7
Goal 2:
Build meaningful community through
omnichannel platforms and events
Prioritized resilience, through innovation.
Take the time to define and understand ASAE's segmented audiences by building
comprehensive personas for each member target. This will help ASAE better understand
which platforms the members have a greater presence on and can apply a weighting of
importance to each of them.
This will also allow ASAE to map out the journey that members take from one channel to
another and, in doing so, better understand their thought processes. This can help to fine-
tune campaign messaging appropriately for each platform.
