Page 14 - UTC2023-24 Strategic Framework: Membership, Acquisition, Engagement, and Marketing Plan
P. 14
STRATEGIC PILLAR:
MEMBER ENGAGEMENT
Recruit and Retain
Marketing Campaign Strategy Timeline
get
Date Activity T Audience
ar
ent
e ak T adv of the r egional s e and schedule at least 10 in-person
antage
v
TBD meetings visiting pot ential member utility Lapsed/New Pr ospect
Identify v t echnology par tners t hat are ed est int er in pr omoting UT
C
alued
UT
membership and brand. Ensur e t hat identified v understand the C e Associat Members to r ecruit
endors
TBD
equest r and t hat e are clear on both ends. Off er special s ospect pr
xpectations
e incentiv - additional r egistrations, et c.
vide o Pr r egional es esentativ r epr and Membership Division ee Committ with
Ongoing ecruitment r eral, collat talking point s, tar get contact data and es objectiv to Lapsed/New s Pr ospect
engage pr ospect.
New Pr ospect - New pr ospect r ecruitment campaign to HR s tment Depar to
or
orkf
v
elopment
highlight essional pr of and ce w de tunities oppor and
TBD
y
C
xplain e wh UT should be par t of t heir HR package.
(Middle/Long- Utility HR s tment Depar
view
oolkit
er
v
UT
C HR T to include: one-page , o digital s benefit flipbook
erm) t
h wit video
ebinar
Special w e incentiv
ect Dir mail post card
Consider launching student r ecruitment campaign - membership open to
erm) (Long-t e graduat under or e graduat s student who are conducting ch r esear or Student members
ed est er int in pursuing a car eer in the energy y industr - $50
o
er
Å America Public Pw
Association
Å Edison Electric e Institut
Å American G Association
as
TBD (Long- Å National Rural Electric
tner Par with lik or ganizations f or ad e in publication:
x
change
e
t erm) e Cooperativ Association
at
orks
Å American W W
er
er
Å t Smar Electric Pw Alliance
o
o
w
Å National Association of er T
ors ect Er TE) (NA
New Pr ospect - New pr ospect r ecruitment campaign to HR s tment Depar to
elopment
orkf
or
highlight essional pr of and ce w de oppor tunities and
v
TBD
xplain e wh UT should be par t of t heir HR package.
C
y
(Middle/Long- Utility HR s tment Depar
view
C HR T to include: one-page , o digital s benefit flipbook
oolkit
er
UT
v
erm) t
h wit video
Special w e incentiv
ebinar
ect Dir mail post card
