Page 15 - UTC2023-24 Strategic Framework: Membership, Acquisition, Engagement, and Marketing Plan

STRATEGIC PILLAR:

MEMBER ENGAGEMENT

Recruit and Retain

Marketing Campaign Strategy Budget Estimates

Items Cost

Pcard printing and postage $1000
ost
,
witt
Social media ads (FB, Ter , LinkedIn) $750
d
d
APPA - Embedded A by Issue – Exclusive A is placed
er
,
within evy online article of Public Pow Magazine for 2 $1500
er
months
TE,
ech,
Exhibit at tradeshows- NA DistribuT others?
$15000
,
including booth fees unless barter agreement
el,
,
Regional shows (lodging, trav meals) $10000
Mailing lists
$2,000
,
Tadeshow giveaways $3000
r
Conference fees?

Estimated total expenses 2023-2024 $33,250