Page 15 - UTC 2023-24 Proposed Membership & Engagement Strategic Framework and Marketing Plan Part One
P. 15
STRATEGIC PILLAR:
MEMBER ENGAGEMENT
Recruit and Retain
Marketing Campaign Strategy Timeline
get
Date Activity T Audience
ar
v
e ak T adv of the r egional s e and schedule at least 10 in-person
ent
antage
TBD meetings visiting pot ential member utility Lapsed/New Pr ospect
Identify v t echnology par tners t hat are ed int er in pr omoting UT
alued
C
est
membership and brand. Ensur e t hat identified v understand the C e Associat Members to r ecruit
endors
UT
TBD
xpectations
equest r and t hat e are clear on both ends. Off er special s ospect pr
e incentiv - additional r egistrations, et c.
vide o Pr r egional es r epr and Membership Division ee Committ with
esentativ
Ongoing ecruitment r eral, collat talking point s, tar get contact data and es objectiv to Lapsed/New s Pr ospect
engage pr ospect.
New Pr ospect - New pr ospect r ecruitment campaign to HR s Depar tment to
or
orkf
highlight essional pr of and ce w de oppor tunities and
v
elopment
TBD
C
xplain e wh UT should be par t of t heir HR package.
y
(Middle/Long- Utility HR s Depar tment
er
o
C HR T to include: one-page , view v digital s benefit flipbook
UT
oolkit
t erm)
h wit video
ebinar
Special w e incentiv
ect Dir mail post card
Consider launching student r ecruitment campaign - membership open to
erm) (Long-t e graduat under or e graduat s student who are conducting ch r esear or Student members
ed est er int in pursuing a car eer in the energy y industr - $50
Å America Public er Pw
o
Association
Å Edison Electric e Institut
as
Å American G Association
TBD (Long- Å National Rural Electric
change
tner Par with lik or ganizations f or ad e in publication:
x
e
erm) t e Cooperativ Association
orks
er
at
Å American W W
o
Å t Smar Electric er Pw Alliance
Å National Association of er T
w
o
ors ect Er TE) (NA
New Pr ospect - New pr ospect r ecruitment campaign to HR s Depar tment to
orkf
elopment
highlight essional pr of and ce w de tunities oppor and
v
or
TBD
y
xplain e wh UT should be par t of t heir HR package.
C
(Middle/Long- Utility HR s Depar tment
er
view
C HR T to include: one-page , o digital s benefit flipbook
v
UT
oolkit
erm) t
h wit video
Special w e incentiv
ebinar
ect Dir mail post card
TBD Budget and expense
