Page 11 - UTC 2023-24 Proposed Membership & Engagement Strategic Framework and Marketing Plan Part One
P. 11
STRATEGIC PILLAR:
MEMBER ENGAGEMENT
Recruit and Retain
THE GOALS
It is important to note that UTC has undertaken several
steps over the last few years to enhance membership
value. Such activities will continue and be expanded to
achieve the near, short, and long-term objectives listed
on page nine. In addition to creating a new mission,
vision, and strategic focus, UTC plans to launch the
redesigned website.
Building on these activities in support of the 2022-24
Strategic Plan and 2023 Organizational Workplan, the
following goals will be met:
UTC will retain at least 91- 95% of 2022 core
members.
We will strive to recruit 5-7 core utility organizations
by 12.31.2023.
A solid tactical plan is required to accomplish the 2023
near-term goals. Our key objective is to increase new
core members, including an engagement strategy while
maintaining a high level of membership renewals.
The following pages outline actionable tactics to achieve
these goals and meet and/or exceed projected revenues.
