Page 338 - Your Leader Within Introduction

In a speech prior to start-up, Basch suggested adding Service to the mix: People-Service-Profit. Treat people, employees and customers, with respect and dignity. When you do, your people will provide great service and profits will follow. This remains the company’s mantra today nearly 50 years later.
Basch’s vision of an organization where there was little separation was realized during the beginning days at FedEx. Pilots, and delivery drivers would sell along with sales people and, in Basch’s case, Senior Vice Presidents. “In those beginning days, we were one team about to change the world,” he comments.
While at FedEx, he set-up their pick-up, delivery and customer service systems; invented their bar-code tracing system; founded their logistics division and built the Memphis Superhub.
Fred Smith called Basch “the consummate problem solver.”
As a volunteer at the Memphis Jobs Conference, Basch co-led an initiative that positioned Memphis as America’s Distribution Center, eventually creating over 50,000 jobs in the greater Memphis area.
After leaving FedEx, he founded Service Impact, a consulting organization designed to empower frontline employees. Service Impact worked with Harley-Davidson, Lincoln National Insurance,
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