Page 4 - Telecom Reseller March-April 2015
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4 Telecom Reseller March/April 2015

March/April 2014
STERN
4
Telecom Reseller
If she dials 911,
continued from page 1

will the critical help she I never would have imagined
industry friends, I was introduced to he 
needs be able to ind her?
the added beneits that
Ideacom Network, a national voice and data
BYRD
joining a dealer network
reseller association with more than 100 member
Continued from page 1
companies similar to ComDirect.
with annual revenues exceeding $25 mil-
is subjected to all kinds of service disrup-
would present my business.
liRonewhavredsaBbeuysoinedssBcuoynitninguiPtyowpleanr in
Believe it or not, the
tions besides tornadoes or other major 
place, which makes sense given the larger
While my original goal was to ind a new
loss of revenue larger businesses face.
ken water pipes or even health epidemics
catastrophic events. Power failures, bro-
inexpensive distribution source for ComDirect to
membership cost was so
According to Forrester, the average cost
can shut down an SMB or regional ofice
increase margins, I never would have imagined
per hour of service disruption for mid-sized
just as suddenly, and just as dramatical-
reasonable I often wonder
the added beneits that joining a dealer network
to enterprise businesses is $110,000, and a
ly. Therefore, a business continuity plan 
should cover various types of potential
would present my business. Believe it or not,
why I didn’t join sooner.
typical interruption event costs more than
the membership cost was so reasonable I oten
$1.5 million. Moreover, according to the
disruptive events.
wonder why I didn’t join sooner.
Utilizing Instant Messaging, Presence,
Insurance Institute of Business & Home
1. Increased Buying Power - Combined buying Safety, 25% of businesses do not reopen
Mobility and Collaboration from a Hosted
UouCttooftfherimngem–bercsofomrbidienaesda,ndpseurphpaoprst., with
foplolwoewrifnrogmaadssiosacisattrionusmevmebnetrs’urecshulatsin9/h1u1geor 
HsuavrirnigcsaonnemSanudfyac.turerproductsthatwewere
so5m.eFumtuarenBaguesidnessePrvlaincneisngf–orhoefafs-ssoictieatidonata
Whether selling to SMBs or enter-
storage and mission-critical applications
already purchasing.
we joined ofers a variety of member committees
prises, it’s important to emphasize how
– will ensure businesses will continue to
2. National Partnerships – My business now that look towards the future and evaluate new
Hosted Uniied Communications can sup-
has the ability to deliver and implement products
telecom/IT products and services for generating
function as expected, and weather any
port an overall business continuity plan.
storm. Without it, a business can expect the
and services to customer business locations
new proit streams. here is also a national
Additionally, those businesses without a
following:
throughout the United States with the assistance
conference and vendor tradeshow showcasing the
plan should ind the added beneit of main-
• 43% of businesses that close as the result
of the group’s other reseller companies. (And, we
latest in converged/IP communication solutions.
taining their communications throughout a
of a natural disaster never reopen. – U.S.
picked up additional work in our market area from
It’s vital to have these additional resources for
service disruption, especially without any
Congress
other association members.)
conducting checks and balances against my own
additional cost, a major beneit. Hosted UC • 75% of companies without business 
pro3v.idIenscrtehaesedabLielvietyl ofoSurptphoertefrmomploVyoieces to placnos.ntSion,uwihtyilepI’lmanrsunfnaiinlgwmyithbuinsintehssr,eIehayvears 
caondtiDnuateatMoacnoumfamcturneircsa–teAsfraomemhobmereofoarany
location with wireless access, just as they
addoefdsauppdoirsta.ster. – Crisis Management
International
6. Marketing Support – Implementing larger group, we also receive better manufacturer
would from the ofice. Customers do not 
technicaltrainingandproductsupportatahigher marTkoetinqguparnotgirfaym:s/WactiitvhitoieustisHotoesnteadchUallCengfeor
need to dial cell phone or emergency num-
Don’t compromise Our E911 solutions cwriitshisalcimoimtemdsunpipcoartisotnafs.A–nTaodtdaeldLbonsuss.mWyith
level than we ever would have received on our
bers to contact customer service or sales.
HostedUCtodelivrcommunictionsdur-
businss receives isaccess totheassociation’s webown. Did I mention free training? Even if I
All communications continue to function
ing a crisis to support standard business
your employees’ help 911 callers get negotiated on my own, the costs would’ve been
development services, sales training and customer
as if the ofice was still up and running and,
processes and functions – Total Win. % newsletters.
more for training.
the assistance they essentially, it is.
If you’re looking to realign your business costs,
Plus, we also now have preferred relationships
safety.
need − fast.
Finally, it is worth noting that a business
For more visit www.anpi.com.
with service providers, access to repair vendors,
it’s worth your time and efort to review national
group healthcare, better leasing options, travel and
telecom groups available for partnering.
other services to aid our business. he irst step is similar to starting an exercise
owen online
The E911 Experts
4. Best Practices – Direct communication with routine.. you know it’s good for you, but it really
911Enable.com other business owners and the ability to share best only matters when you actually take that irst step
at telecomreseller.com
1-877-862-2835
practices in a peer-to-peer environment has been of getting started. Sometimes that’s the hardest 
invaluable. If I have a business challenge, I reach
thing to overcome. ■



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