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October/November 2014
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Twitter Social nor predict them. You can only do two things.
First, you must direct your customers to your
CONSUM
E
Wars - Are You in strategy. In other words, websites are incredibly
CONSUMERIZATION
passive tools that frankly are so oten poorly
Continued from pag
e
a Cock Fight or constructed that users are oten more confused
Continued from page 10
believe that
c
than before. In other words, websites do very believe that current solutions do not sup -
consumer c port the full
o
Just Road Kill? - littletodirectyourstrategyandinmanycases, port the full portfolio of mobile devices atnhdeicropsltaicsethi
n
e
aremoreofusetocompetitorsthancustomers. and cost is the biggest challenge for SMBs enterprises ( Both enterpr
i
andshouldbeconsideredpartofyourdefensivet Both enterprises and SMBs believe tha ways to use I MDM soluti
o
Part2of2
strategy.Second,thefasteryoucancommunicate,r MDM solutions can be too complex fo and are look implementati
o
the faster you can change, and those corporations
implementation.
vide increas Enterprise
e s
that change the fastest will be the most successful. - Enterprises are investing in app devel vendors to opment, for
h b
Social media, especially Twitter, allows you to do - - opment, for both employees and custom ers, more than SMB. Enterprises are see devices fro ers, more th
and Fitbits ar m a
that quite easily and efectively and is an active notapassivecommunicationstoolandispartg ing beneits of this investment, includin ing beneits
percent of e o
n
Cofyourofensivestrategy.Business,asyouhaved increased employee productivity (56%) an increased em
port at least p
ross
seen, is not pretty but it is the way the world
increased customer satisfaction (46%).
increased cus able deceive
t s
works.
CITE and th
his means your competitors are not friends
CITE and the Future of New by Thomas B. Cross follow on Twitter @techtionary
Vendor Re
Technologi
q
as they want you out of business and all your ITechnologies
The Intern Organizat
customers. he key point is to realize you are in n part 1 we explored Tips #1 through #5 The Internet of Things (IoT) and wear - their culture
able technol o
a social “cock ight” and act oten otherwise you discussing the nice part of Twitter. In Tip able technology trends are no longer jus
t
next 12-18
will end up as “road kill.”
#6 through #10, we drill into the dark side
to see CITE
of what your competitors can do to you taking user satisfact
your customers and your business away from eficiency a n
you.
agility. Orga
6 - Re-hash - Here’s a few thoughts on list for sele tions. Securi c
hashtags. I generally like them and use them
ware or net w
as much as possible. From my own experience (each 90%) c
and despite what survey’s show, people don’t ask (88%) and i n
themselves “oh, he/she uses too many hashtags structure (87
%
so I won’t RT his/her posts.” People are smarter “CITE gi v
than that, as least, you hope so and you will
opportunity
ind long-lasting value in being in those lists referenced by the hashtag.
their day-to- d
7 - Reuse - People are beginning to realize that stay on the c
they can reuse or redo the same post again and and consum
again. Seriously why not use the same or a slight provide solu t
redo/reworked of an old post “until the cows embraces an d
come home” as if your content is relevant today so many too
it may also be years’ from now. With that in easy task,” c
o
mind, develop your own that has lasting value Join the C
I
as it can last for centuries like Shakespeare, Join mor e
Lincoln and others.
business ex e
8 - Roadblocks - Personally think there should keters, vent u
be more “rants and raves” on Twitter and other at the CIT E
forms of social media. Of course, there is a lot
the Enterpri s
of it, however, the type of dialog oten doesn’t explore the c
lend itself to good debate rather “he really knew lenges arou n
that video long before he said he did” or just technologies
headline news or that so and so is on the “wrong vation with
side of the issue.”
data -- what I
9 - Ramparts - Ramparts were built throughout the ages to protect castles from to wearabl e
enemies and are still a good idea for today. sensors and
Intellectual property (IP) is for some, and how to emp l
increasingly for others, the only thing their your busine s
business does or has value in. Twitter, FB and Expo will t a
the rest don’t really add a lot of value other than in San Fran
ofering a platform for users to add their own CITE Confe r
content and others to use or not to their own CITEConfer e
value. Twitter posts by themselves have no real Twitter chats Fridays at 10
value other than “chirping” or “cawing” in the To learn m
wind. What has value is you creating an idea tunities at C
for a customer to use or add to their own value + Expo, ple a
system. In other words, you don’t sit in the adennison@i
stands or on the bench, you play on the ield About
and you play ofense - always.
Consumeriz a
10 - Raiders - Corporate raiders like pirates Research
have existed for a long time and will be there IDG Ente r
forever. It is in our human nature to beat the of IT in the
competition whether sports or business. Social media is no diferent. Twitter by default lets
ducted acro s
you see who is following your competitor and security de c
you can follow any of them back. Moreover, of industrie s
you can quite easily see all the posts from your gain a bette r
competitor and build your own competitive sumer techn o
content based on their writings, webinars, white enterprise, a n
papers, etc. In addition, you can see all their enabling inn
hashtags and use them to your advantage. You involved in
should realize you are in a “cock ight” and if ing steps in
you don’t play ofense you will end up with no security pro d
defense either. Within a few hours you can recommendi n
build an ofensive raid against them and even mining requi ness need, a p
get your posts with hashtags ahead of theirs. internally.
Moreover, you can do this without them even To receiv
knowing about it.
contact Sue
Summary - Long ago, we found that you idgenterprise
cannot react to changing market conditions

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