Page 18 - October November 2014

1T8elecom RTeeselellceor m Reseller 19 October/NMoavrcehm/Abperril2014
The Cloud Matters in
JORGL
APcontinued from page 17
sk A ro
Telecom Management
Connect and Communicate
Inc.
data that gets turned into reinements so the next
QIs an MDM solution required to support BYOD?
experience is better – building deeper loyalty.
comparable levels of service. The biggest
Save money by extending the life
business effect will be inancial. Incentives Welcome to the future of “contextual contact.”
A
toInmtriugtrha,ttehitsoisIPnostearbvriacneds nweiwllcboencoefpfte. red by MDM (Mobile Device Management)
Acanryrtimeresyaonudshporpicoenslifnoeranledgsaecey“ssuegrgveisctedswill
anddatatelecommunicationsismorethanan of yoCurOeLxWisEtLinLg equipment.frequencyandcontentofvendorstewardship
software is not required to support
nfrastructure shit. he Cloud remodels telecom
mBeYetOinDgs;whiothwCevloeurd,dpraotavidsercsucraintyatlsoopcshtahnegelist
iitnemcrse”aosreytou esenacrochuroangae PeCaralyndmthigenrasteiaornc.h%
management best practices across the focus areas
cofmepnatrerdptroistehocsoenwciethrntrsadfoitriomnaol bPiSlTeNusers. A
by Timothy C. Colwell, Senior
on your mobile and see your last results come
of people, processes, technology, services and
cvaarriertsy. of methods for securing data are
up irst – you have just experienced contextual
Vice President of Global Business
available,but theultimatedetermination
C
A1’s repairAnsaelyrtvicics,ewsww.iallotsmapv.ecomyou money by increasing
hekeyto gainingandmaintainingtechnical,oLweLL
costs.
ofhowtosecuedatawithinaBYOD pro-
engagement. It’s already all around you – the
Tthe life of your equipment. Our technicians are fully
gram is dependent upon speciic business
only diference is that now it’s being applied to
he Cloud provides service and application
inancial andoperational conrol over new
trained in the planning, coniguration, programming
rThe key to suc-
he Cloud is a dominant topic in endpoint with a various bandwidth, throughput to adapt and evolve management practices. In
Marquee brands are already making the leap
virtualization that can be accessed by nearly any
technology and new technology applications is
real time communications.
equirements.
Q
the case of the Cloud, telecom management
networking and it is likely to become
and class of service proiles. his alters network
from real time communications to real time
and installation of telecom systems. In addition, all
What does PSTN transitioning mean for busi- ractintieosnsesr?s must mature skills and knowledge
the ubiquitous term for how networks design, capacity management and performance
p
contextual communciceatisonssf. uAml atzeonlenchaoncmed
Aof thePCSlTouNd totrraenmsaitiinovniitanlgandwriellevdanetcionmmis-
repairs are backed by a two-year warranty.
management
are architected and implemented. On the management practices, which requires new skills
a traditional contact center “help desk” and
he insdiuosntrtyhaendtrainditthieobnuaslinsewssitecshtheedytselrevpeh. one
and new knowledge by telecom management
t
enhanced it with the latest in browser-based
surface, Cloud technology is the transfer of
processing,
o
800.797.2983
Dneotnw’t odriskmiasns dtherereplleavcaenceitofwthitehClaonudIfPo-rbased By Timothy C. Colwell, Senior Vice President of Global
s
rage and application delivery practitioners. Methods for provisioning,
multimedia technologies, WebRTC. With a tap t
from network endpoints to the center of the
www.a1teletronics.com
IS
O
9
001
tneletcwomormk.unMicaetaiosnusresservairces;bitewinilgl besatatbhleished BBusiness Analytics AOTMP
repair and maintenance are also changing for
of their tablet’s Mayday button, consumers reach
AscdiNatd
Cloud deployed services and applications. he
network, but the impact on traditional voice
cbeyntetrhoef itFaCll Cin thtoe vernysnueraer ftuhtuatre.during the
a friendlyuspirnoefesssiolnealdwehrso adppeeianres onsuvcidceoss in
The global alliance of the it channel
As an Independent Distributor, A1 Teletronics, Inc. is not afiliated with the manufacturers of the products it sells except as expressly noted otherwise. Any and all trademark rights associated with the manufacturers’ names and products are owned by the respective manufacturers.
technology transition all customers receive
( t h e c o n s i u n m a e n r c r i e a m l a i t n e s r mc o s n . n e T c t h e d e o n b l u y s b i n y e v s o s i c e o ) f
nd helpstealnescwoemr qmueasntiaognesmanedntcains ,nwoitdhifthferent. a
cWonhseunmeir’xsepdermanisdsiomn,otabkileecotnetlreoclomfthseetravbilcetes
taorsehodweltihvemrehdowfotro cthonenmecot tshteetaffbelecttitovea cost,
stmheanrt tienleavniscioianl, tsoucrceeatsesaims uascichipelvayeldist,atnodsetthe
uteplemcoamil, amndasnoafgoermth.ent practice is success-
fuMl.orTehreceonbtjleycStailveesfoisrcesiamnnpoleu,ncbeudt Wexaveec,ution
angeawincsltoutdh-ebasoebdjedcatiavaenailysticins cprlaetdfoibrmly. com-
Spallexsf.orTcecishrneoalcotignyg tcohmanargkeest draempiadnlyd, carriers
crrecaotendibgyuSrAe Psaenrdvioctehsersa.nGd ivreantetshefirequently,
laenaderssehrivpipcoesictoionsiunmhpotsitoedn CisRMin,stahteiaWblaev.e The frequencyofchangeinixedandmobile
annoncementmeansthatevenour smallestctueslteocmomers aernevgiertotingmmenotrse aciscestshteo thfoertcoeolsthat
tcootnrisainsgteunlattleyhcohwatlhlenirgceussttohmeegrsoarleoufsionpgtimal
tsherivr ipcreo-dtuoc-tcsoasntdpserfvoicrmes.anActeW. ave’s launch,
SaleCsforncteroqulotvederacrehpaonrgtefroismtMhecKsinsgeuylGarlokbeayl
Itnostsituctec,etshsatfdoerciesivoenrsybatseeldecoonmdamta-adnraivgeenment
ipnrsoigghrtasmre.suTlteicnh2n3ictiaml,esopgreeratteirolnikaelliahnododinan-
ocfiacul sctomnteroalcqeuniasibtiloens, stiexleticmoems gpreraotfeerssionals
likelihood of customer retention and 19 times
to manage effectively and eficiently. The
genesis of control is a telecom environment
greater likelihood of proitability. Imagine
Nick Davis is a VIP customer leveraging WebRTC and being able to analyze
baseline. A baseline includes all services,
those “Mayday” interactions as well.
technology and vendors that comprise the
He prefers to use email
You can really start to connect the dots when
telecom environment. A solid baseline that
And I’m his preferred agent you tie product/brand ratings, product usage
has been evaluated and validated improves
and customer engagement together. It’s a three
the ability of telecom management practi-
His emails get routed to me
legged stool where each piece relies on the other
tioners to identify service waste, optimize
for support. Tie back in WebRTC and mobile
network services and drive unncessesary
I check his contact history applications and suddenly an 800# that connects
cost out of the environment.
to aEfasctealebslsischonintagct caenbtearsseleimnes veorfy arnetsiqouartceeds.
Respond to his question promptly So what’s the lesson? It’s really about rethinking
managing the telecom environment and
how you advise your customers and where
the processes that guide worklow is also
you invest in expertise inside your business.
necessary. Optimizing the methods of man-
Give him the VIP treatment What is your web to telephony strategy with
aging the telecom environment and the
traditional premises-based PBX and contact
structure of the organization improves ser-
Makes him happy
center deployments? It’s time to look at how your
vice delivery ability, increases operational
organization can help customers navigate this
eficiency, and improves the total cost of
Which makes my job easy
changing paradigm and get a piece of a growing
telecom ownership.
market - real time contextual communications. It
The highest level of telecom manage-
may mean hiring new expertise in your business
ment success is achieved when complete
or learning about data analytics or web tools and
control of the environment is gained. To
WebRTC. It may mean adding cloud services
gain complete control, focus on estab-
that can connect users via the web. In the
lishing a telecom environment baseline,
end, innovative solutions make our customers
validating the baseline, and optimizing the
winners, in turn they will reinvest with the
technical and operational elements of the
partners that made them successful.
environment to improve inancial perfor-
mance. %
TelecomReseller
For more visit tcolwell@aotmp.com

SUBSCRIPTIONS
PERCY
Or change address,
unsubscribe
Continued from page 3
Call: 800 667-8965
a day, just to see how they were able to
Fax: 360 260-9726
slowly turn sand into a majestic castle was
Web: www.avayaextra.com
A
amazing.
Email: publisher@usernews.
For those that attended, the session
com
recordings will be available at: www.enter-
priseconneActD.coVmE/oRrTlaInSdoINGYou’ll receive
an emailCwailtlh: 3lo6g0-in26cr0e-d9e7n0tia8ls to access
therecToordllinFgrse.e:800667-8965
We’ve already started planning for our
Fax: 360 260-9726
Enterprise Connect 2015 participation and
Web: www.telecomreseller.
hope to see you at the event too. % com/avayaextra
You can keep the conversation going with Alan on Twitter
@AlanDPercy

p1-28_TR_Oct/Nov_2014.indd 18
10/11/2014 22:54