Page 4 - 3CX FebMar 2016

4 3cx Drilldown
Feb/Mar 2016

What’s driving

WebRTC

growth?

elliott

by Amy Elliott
Marketing Executive, 3CX

T
he global web-based real-time
communication (WebRTC) market is
set to reach close to $3 billion by 2020,
growing at a remarkable Calculated Annual
Growth Rate (CAGR) of over 43 percent,
according to researcher Future Market
Insights.
e North American market accounted for
35 percent of that growth in 2014, followed
by Western Europe. Emerging markets are
lagging with the technology, but Asia Paci c of medical applications access to an open- platform of the future, according to a recent investing heavily in WebRTC technologies,
is forecast to become the fastest growing source platform, as well as simpli ed survey by Dialogic.
according to a study by researcher
region in the longer term.
integration into clinic and hospital websites Sofasession and Soundtrap are services Technavio. Technavio also forecasts that
What’s driving that growth? Demand from at a low cost.
that connect musicians online, allowing them enterprises will adopt WebRTC technologies
the healthcare, media and entertainment, A service called Meedoc is already to get to know each other, to create music for use in contact centers and in uni ed
and the IT and telecom sectors made up 57.7 available, o ering a mobile app to connect together, even to put together an online jam communications applications in the coming
percent of the overall WebRTC market share.
patients for a face-to-face discussion with session. Whole orchestras may soon join years.
e o er of advanced services and a doctor over a video call. MeeDoc o ers together from all over the world online via 3CX o ers the only so phone and Uni ed
solutions speci c to these sectors is the key the exibility in time and place both to the WebRTC.
Communications system that has fully
selling point for WebRTC vendors.
doctors and patients, for example, enabling For IT and telecoms, apart from integrated WebRTC, so that users can access
e healthcare industry o ers a good people to connect with a doctor in their integrating WebRTC into products, online meetings, desktop applications, le
example. ere is an increasing need in
homeland from abroad.
maintenance services are making extensive sharing, videoconferencing and access to
the sector to monitor patients remotely. In media and entertainment, WebRTC
use of the platform. Growth in this speci c streaming media and online whiteboard
WebRTC is gaining traction in this eld, as is viewed as a game-changing technology sector is expected to be explosive, with a applications, virtually without restrictions.
it o ers streaming video at low cost and with because of its ubiquity in the market and the CAGR of 54 percent over the next two years 3CX Webmeeting is a clientless web
minimum installation requirements.
expectation that nearly all devices with a Web according to Future Market Insights.
collaboration solution that leverages
is gives patients and doctors an
browser will eventually be enabled. Already, As for mobile providers, most of the WebRTC technology, allowing you to join an
easy to use and secure method of video 16.8 percent of North American providers
operators in the Americas use IMS, although online meeting in just a few mouse clicks.
communication. It also allows the developers
of adult entertainment view WebRTC as the
VoLTE is taking o . Hence, they are

ROSENBAUM
continued from page 1

voice services in the same way they transmit clearer audio.
VoLTE, could bring innovation to market that has just begun
data. Voice calls are converted into packets, But that is only the tip
to be tapped for all these
the same form as all data communication over of the iceberg. VOLTE video conference calling, services. Entertainment and
the Internet.
has several other office services providers are
VoLTE provides three times more voice and advantages: VoLTE Instant Messaging and le positioning themselves for
data capacity than 3G and frees up bandwidth systems maintain
sharing with increased universal VOLTE coverage,
because its packet headers are smaller than call quality even with ever-more sophisticated
those used by VoIP. VoLTE networks have on heavily bandwidth.
offerings. So-called ‘Augmented
quality of service capability built in directly, congested Reality’ is already present, but
offering numerous benefits:
networks; much more is to come.
Improved voice quality is the most easily initializing a VOLTE offers For carriers, VOLTE, with its extended
perceived benefit of VOLTE adoption. VoLTE call the considerable data properties, will make voice carriage
VOLTE uses a larger codec, and optimized takes about
advantage
a low-revenue earner. VOLTE, used along
compression methods. The result is much
half of the time of complete with services like softphone systems which
of a typical 3G interoperability
can direct calls entirely via databased apps,
call; and VoLTE among networks. will make the basic voice call less and less
Improved voice quality is the calls require
This will permit
important.
most easily perceived bene t a lower level of services to work On the contrary, providers of value-added
resources, both from
seamlessly across devices
services are expected to profit greatly as
of VOLTE adoption. VOLTE uses the network and handset.
and locations, making it VOLTE becomes universal.
a larger codec, and optimized VoLTE, could bring
even easier for companies to
innovation to video conference
connect up all across the country.
compression methods. The result calling, Instant Messaging and file sharing LTE connections provide sufficient
with increased bandwidth. With new bandwidth for mobile video, mobile office
is much clearer audio
innovations like Unified Communications and mobile gaming on smartphones, tablets
(UC) platforms and WebRTC portals,
and computers. Many companies see a huge