Page 2 - 3CX WebRTC Special Summer 2014

2 Telecom Reseller

GREEN
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network remained largely isolated, and little You can integrate to your energy savings per site begin to add up quickly.
loved or invested in by the larger innovation database server; integrate Meanwhile you can use other applications
it’s as if the telecommunications industry went community. 3CX insists, in its report, that, “A concurrently on the same server, without loss of
into a form of hibernation from that era almost PBX must run on a mainstream OS, not as an with the CRM and the user performance, or better yet, use access to those
until today.
appliance.”
directory. In simple terms, a same applications to improve the experience or
The PBX sold, thirty or even forty years later, to add to productivity.
would remain effectively the same: “...a black The Devil You Know
software based PBX enables You can integrate to your database server;
box sitting in the corner refusing to talk to the If the best way to do PBX is as a software the user experience to more integrate with the CRM and the user directory.
rest of the network.” What was revolutionary a platform inside your server, then 3CX argues In simple terms, a software based PBX enables
generation ago, lives on today, even in its VoIP that its best to go with what your firm already closely correspond with the the user experience to more closely correspond
version, as an IT anomaly, limited by its very uses and is experienced in managing. Windows way we work today,
with the way we work today, integrating many
nature. 3CX thinks that change is long since users should go with Windows and Linux
applications into interactions with customers,
past due.
users should stick with Linux. Going with what vendors and internal workflow; with a PBX that
Appliance, RIP
you have and know means easier OS patches, including vital security patches. It means easier Meanwhile a software PBX can be restored works with your other applications and uses your database.
That isolation, having the PBX as a separate upgrades. It means leveraging the monitoring in minutes, completely avoiding physical Businesses that confront seasonality, or are
but unequal IT component of a company’s and maintenance you already have in place. And replacement costs.
experiencing growth or perhaps downsizing,
technology assets, served the enterprise well it means easier backup and replacement from can take advantage of the superior scalability of
for decades, offering a stable and robust backup.
Leveraging what you already own
a soft PBX approach. The traditional PBX offers
platform for telecom. The PBX sat in quiet You also retain the option of running the PBX 3CX points out that by leveraging your fixed ports and limited processing power, and
solitude, offering service when other systems virtually, using Hyper V or VMware Backup up already existing server hardware, as opposed you may have to pay a fee to scale, or turn on or
were “down.” But at the same time, the rest of function. A proprietary box might have to be to the additional black box, you are saving off certain features.
the IT network raced ahead based on the fact physically replaced, manually reconfigured, with on energy. This may seem to be a small item, 3CX cautions users to consider not going too
that literally tens of thousands of innovators the customer facing all of the OEM set charges.
but for companies that have multiple sites,
off in the wilds of open source or to obscure
were able to create software solutions for the IT
network.
As the blue screen retreated and more robust,
always on systems gained traction, the PBX
model became less justifiable. The PBX, living
inside the gated community of a proprietary

Low processor usage eliminates
Hardware Fulfillment for VoIP Resellers and Service Providers
need for separate PBX
Because modern servers have ample
processing power, a software-based PBX
can run on an existing server with other
applications, saving on hardware cost,
energy consumption and administration
costs, eliminating the need a separate PBX
as an appliance.

Machine Specs
Intel Core 2 Duo CPU, E 4500 @ 2.20
GHz, 4 Gb of RAM, 50 Gb Hard disk SATA
and a 100Mbps Network connection

Operating System
Windows Server 2012 R2 Essentials Other
Applications Installed IIS, Exchange Server
and Active Directory

Simulated Exchange Load (using Exchange Load Simulator)
25 users making heavy use of Exchange
(Sending mail, scheduling meetings,
checking inbox etc.)

Processor Time used by Exchange
Attention VoIP Resellers
Server
10-15%

Valued 888VoIP Channel Partners enjoy:
3CX Phone System
v12
• Wholesale Pricing • Inventory Management • Technical Support
• Exclusive Specials • Automated Ordering • Device Provisioning 3CX Simulated Call Load
• Lead Generation
• Blind Shipping • RMA Services
16 simultaneous calls continuously

Call Rate
Partnering for Success
0.5 calls/second equaling 2,000 calls per
hour
Processor usage of all 3CX Services
A Complete VoIP Solution expands your service offerings and opens new Less than 15% CPU
markets, maximizing your profit on each installation while increasing Total Memory usage of all 3CX
customer satisfaction by addressing more user demands.
Services
300 megabytes

Peak Processor usage
30-40%

The table above shows the processor
and memory usage of a busy Windows
Server with 3CX handling 16 continuous
calls. Because of 3CX’s low processor and
memory usage it can be run safely on an
existing Windows server that is running
other applications.

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