Page 1 - 3CX WebRTC Special Summer 2014

WebRTC Special

A Special Report from Telecom Reseller

GWhat is WebRTC? and how will 3CX use
ALEA
it to revolutionize communication?
by Nick Galea,
by Nick Galea, CEO of 3CX
CEO of 3CX
W
ebRTC is a technology supported
using a simple Javascript based API. WebRTC momentum and Google Chrome, Mozilla support in Apple’s browser it’s possible to use the
by the World Wide Web effectively gives users the ability to make audio Firefox and Opera fully support it. Microsoft, not technology on Apple devices.
Consortium (W3C) that allows open or video calls with each other without requiring a surprisingly, is trying to push its own “standard”. WebRTC is an API, not an application.
standard browsers to communicate with each
plugin or any additional software to be installed.
Apple is still on the fence but likely to join the Application vendors, such as 3CX, must leverage
The WebRTC standard is gaining significant
WebRTC wave soon. Even without WebRTC
the technology for it to be useful for users. For other and exchange audio, video and even files
3CX- IT Reseller 7.58 x 9.92.pdf 1
2/26/2014 5:00:04 PM
example, there are a lot of basic services that
demonstrate how easily you can connect two
browsers and make a call. Whatsapp is rumored
to use WebRTC to deliver audio calling between
its users.
Clearly, WebRTC will do for communications
what HTML did for information – start a
revolution that will make communications richer
(video) and accessible to all (free).
Naturally, 3CX has been following the WebRTC
technology right from the start and has been investing heavily in WebRTC development. For
example, WebRTC could allow 3CX to deliver and
accept calls to anyone connected to the internet,
without requiring any software to be installed and
even anonymously. Customers could call you free
of charge at a click of a button, and they could be
connected to the right person immediately. The
customer service and productivity gains achievable
are immense.
But that’s not all. Web & Video conferencing
could get the push it has been hoping for. Breaking
free from proprietary standards, expensive vendor-
tied hardware and fat client software requirements,
it could finally set out to do what it was always
meant to do: Start a communications revolution.
And that is exactly in line with 3CX vision. Expect
more from us on WebRTC in the near future!!
Check out the beta release of 3CX WebMeeting
with WebRTC at tinyurl.com/m5vhn4c
More at www.3cx.com
C
M
Y
CM
G
REEN
MY
CY
by Douglas Green, Publisher CMY
of Telecom Reseller
The case for the K

software based

PBX: doing more,
spending less

Review of 3CX Whitepaper: The
benefits of software based PBX
P
resident Nixon was presiding over a
wind-down of US forces in Vietnam, the
words “energy crises” had entered the
lexicon, Elton John was edging out the Beatles
as the next British import, and the world’s first
fully automatic “PABX” had been installed in a
bank in New York City. It’s the early 1970s, the
dawn of the PBX age, and according to telecom
lore and legend, the new owners of the world’s
first fully automated PBX wondered where the
switchboard ladies would sit.
But, as 3CX’s whitepaper on the benefits of a
non-proprietary software PBX forcefully argues,

Green continues on page 2 ››

p1-4_3CX_June_2014.indd 1
08/07/2014 15:23