Page 21 - Telecom Reseller April-May 2014

April/May 2014
Telecom Reseller 21

HARRIS important signs of needed improvement. acquisition cost:
WIJTKAMP
continued from page 6
Take customer lifetime value (CLV) as an
● For revenue, use annual revenue times gross
continued from page 3
example. To truly understand CLV is to know that margin on a per-customer or average customer
matters, which is any activity that impacts the every part of the business influences customer basis.
Secure Mobile Video
customer experience. Related article: Maximize experience and, ultimately, the value of that ● For costs, use the per-customer or average For many companies, their operation contains
Customer Lifetime Value by Improving all 360 customer to your business–from strategic planning customer cost of support for the year.
competitive and sensitive information. There is
Degrees of a Customer’s Experience
at the highest levels, to marketing, sales, operations ● For customer relationship, use the number considerable concern around sharing potentially
With so many variables in today’s and customer service. That’s a lot of ground to of years that an average customer does business sensitive video and pictures. To overcome these
hyperconnected enterprises, it’s important to cover if you’re trying to measure performance.
with you.
security concerns, enterprise grade solutions
align customer experience-specific metrics with To simplify CLV, focus on its four core For customer acquisition cost, use total provide security, encryption, authentication and
your business objectives so you can effectively elements: revenue, cost of support, the length acquisition costs divided by the number of new centralized administrator controls.
target improvement activities, and avoid missing
of the customer relationship and customer
customers acquired.
Extend Existing Video Infrastructure
Bringing live video from the field to multiple
participants is often important. Telepresence rooms can enhance the collaboration, especially
when teams are needed for remote design reviews
or complex problem solving. Additionally, cloud-
based video conferencing solutions can bring
in remote colleagues, suppliers or customers for
ad-hoc meetings very quickly.
With the advancements in this kind of virtual
presence technology, engaging in a full video
collaboration session has really become as simple
as making a phone call.

i
More information can be found at
www.librestream.com.

BYRD continued from page 1

changing the look of their cars each year to drive
demand for new models. Over the years, this “Planned Obsolescence” has developed four
subcategories, as well as its antonym, “Unplanned
Obsolescence.”
● Planned Obsolescence
● Technical Obsolescence
HYGT. GA.
● Functional Obsolescence
ELPING OU ET HEREREATMERICA
● Style Obsolescence
● Postponement Obsolescence
● Unplanned Obsolescence
Technical Obsolescence appears whenever
a new release of a product supersedes the
functionality of the previous. Consumers are
motivated to replace their existing, functional
product in order to gain the features or benefits
of the new product. Functional Obsolescence
is defined as the moment when a product can
no longer be repaired at a reasonable cost.
GreatAmerica is committed to helping you achieve greater
Style obsolescence is exemplified in the release
of new cars or electronics, where the product appearance drives new purchases. Postponement success by providing financing solutions and complementary
Obsolescence occurs when a company chooses to business services.
offer different levels of features based on the model
or price of a product. Postponement, then, refers
to the consumer deciding that the purchase of the • Innovative commercial equipment financing solutions from the largest
more expensive, fully featured item may need to be private independent small-ticket equipment finance company in the U.S.
delayed until it is available at a lower price.
Unplanned Obsolescence, on the other hand,
occurs without preparation or forecasting by
• Expertise to help you implement, finance, bill, and monitor your
the manufacturer. It can be driven by a change managed services: voice, print, and IT
in regulation, market behavior, unexpected
technological advancement or the discovery that • Fast and flexible financing from a dedicated team of communications
the product poses a health hazard.
and IT professionals
When a business moves to the ANPI VIP
Hosted Unified Communications solution,
that business is protected from all five types
of obsolescence. Technical, Functional, Style
and Unplanned Obsolescence are addressed
through continuous upgrades (features, services and UI) from ANPI, all at no additional cost.
Postponement Obsolescence is not an issue,
because our users get the exact features they

BYRD continues on page 22 ››
www.greatamerica.com | 888.307.2641

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