Page 4 - NewsLync Winter 2014

Winter 2014
4
NewsLync by Telecom Reseller

STORELLA

Continued from page 1
Although there are software clients for party voice applications. They are tested updates to the device – capabilities that require customization of their voice com-
voice, the desktop phone is still preferred in and qualified by Microsoft to provide direct mirror Lync-optimized devices.
munications, a Lync phone that supports a
many business situations. One of the many connectivity, core call functionality, pres- Lync-optimized phones feature tight broad range of IP PBX and collaboration
choices that organizations will have to ence awareness, server management and integration with Microsoft’s desktop appli- features, Lync-qualified phones are the bet-
make when transitioning to Lync Enterprise provisioning.
cations; calendars, contacts, email and ter option.
Voice is what type of IP endpoints to inte- How should you decide which type instant messaging. That means that a user’s For organizations requiring phones that
grate into the mix.
of Lync phone to deploy?
contacts and calendar are available on all are more PC-centric and require no telepho-
Buyers have choices, and the deci- Lync-qualified IP phones are a good Lync devices. A user can one-click from a ny customization but offer deep integration
sion ultimately depends on several factors solution for enterprises looking for a cost- PC to make a call, join a conference call or with Lync features, Lync-optimized phones
including the degree of importance of inte- effective way to deploy a standards-based transfer a call to a mobile phone.
are more suitable.
gration with other Microsoft products, and the level of customized telephony features UC infrastructure while leveraging their These phones support Lync functional- ity with deep integration but they are lim- More and more enterprises are deploy- ing more components of Microsoft Lync—
required to support a company’s existing customization capability for specialized ited to only this functionality. Businesses including Enterprise Voice—every day.
business processes.
environments and applications. These with specific needs – say, the ability to con- IT decision makers should understand the
The role of a Lync-based desktop IP phones have integrated security and man- figure the phone in a different language or critical role that desktop phones play within
phone is not a trivial one. If an enterprise is ageability, allowing for direct provision- add a presence buddy to speed dial – cannot the Lync Server infrastructure and within
going to make an investment in a Microsoft ing and configuration from the phone to customize the phone themselves.
their organizations and execute UC strategy
Lync Enterprise Voice implementation, it the Lync server and remote Lync server
Here’s the bottom line: for business that
with that in mind. %
is essential that a Lync endpoint be used
to access and voice enable the features of
Lync while also supporting enhanced tele-
phony capabilities.
Microsoft has developed two categories The snom UC edition:
for Lync phones: IP phones optimized for
Lync and IP phones qualified for Lync.
It is not necessary to choose all Lync- One step beyond.
qualified or all Lync-optimized phones.
Enterprises have many different types of
workers doing different jobs, and the best
deployment strategy may be a mix of both
types of Lync endpoints.
snom offers both types of Lync phones:
the snom 3xx, 7xx and 8xx series UC edi-
tion Lync-qualified phones and the HP 4110 and HP 4120 Lync-optimized phones.

What’s the difference?
Optimized Lync IP phones run the
Microsoft Lync Phone Edition software
on the phone itself. These support PBX
functions, access to calendar and contacts,
conferencing and extended functions when
connected to the PC via USB, and integrat-
ed security and manageability. Optimized
phones are designed specifically for Lync,
and have been firmware tested with Lync
Phone Edition software. These phones only
work within a Lync environment and as
such work within the confines of function-
ality provided by Microsoft.
Qualified Lync IP phones contain firm- ware tested with the phone manufacturer’s
software, and do not require gateways for
interoperability. Qualified phones support
core Lync features (adding multiple people
to an existing call, presence indication
and call park to name a few) and allow of
customized telephony features and third

SMART Room System for
Microsoft Lync now ship-

ping worldwide
T
he much-anticipated SMART
Room System for Microsoft Lync has been qualified by Microsoft as
fully interoperable with Microsoft Lync
Server 2013 and is now shipping world-
wide. SMART Technologies Inc., a leading
provider of collaboration solutions, is one
of the first companies to globally ship an
integrated hardware and software solution
that supports Microsoft Lync in the meeting
room. Lync is the popular software applica-
tion that thousands of companies around the
world already use on a daily basis for their
communication requirements. The SMART
Room System is fully integrated with inno-
vative features, all developed with the goal
of extending customers’ Microsoft Lync
investment into any collaboration space %
For more information visit the landing page of
the SMART Room System for Microsoft Lync.